Freeway Loud 3D 제품 애니메이션 by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
은영화· 2024
Freeway Loud 3D 제품 애니메이션
Client: Morgan Studio
A' Design Award 은상 Winner in 영화 Category
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- Verified Award Winner
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The Design
About Freeway Loud 3D 제품 애니메이션
Freeway Loud는 신발 브랜드를 위해 제작된 3차원 제품 애니메이션이다. 이 애니메이션은 산업 현장을 배경으로 신발을 선보이며, 기계들이 제품에 생명을 불어넣는 듯한 장면을 연출한다. 신발은 사진을 참고 자료로 삼아 3ds Max에서 하드 서피스 기법으로 모델링되었다. 텍스처는 가죽 이미지와 디지털 브러시를 활용해 제작했으며, 장면은 Vray를 사용해 1920×1080 픽셀로 렌더링되었다. 이 애니메이션은 온라인 사용을 목적으로 제작되었으며, 설명 문구 없이 오직 이미지만으로 시선을 사로잡는 것을 목표로 한다.
The Recognition
About the A' Design Award 은상
Freeway Loud 3D 제품 애니메이션, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Freeway Loud 3D 제품 애니메이션, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Freeway Loud 3D 제품 애니메이션, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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