Beijing Wangfujing Xiyue 쇼핑몰 인테리어 by Xia Gushuyu Commercial Space Design

Beijing Wangfujing Xiyue 쇼핑몰 인테리어 by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2024

Beijing Wangfujing Xiyue 쇼핑몰 인테리어

by Xia Gushuyu Commercial Space Design

Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Beijing Wangfujing Xiyue 쇼핑몰 인테리어

베이징 왕푸징 시위에(Xiyue)는 베이징 중심부에 위치한 19,800제곱미터 규모의 쇼핑몰 인테리어이다. 이 디자인은 중국 전통 건축과 미래적 요소를 결합했다. 치켜올라간 처마, 지붕 용마루의 서수 장식, 두공(斗拱), 그리고 우물천장이 골격을 이루며, 금속 합금은 강도와 내구성을 부여한다. 위안스커우(元始口), 해시계 광장, 첸쿤팡(乾坤坊)이라는 세 가지 테마 공간이 아트리움을 특징짓는다. 지하 1층은 식음 공간, 지하 2층은 리테일 공간으로 구성된다. 조명의 색온도와 밝기를 조절하여 다채로운 분위기를 연출한다.

The Recognition

About the A' Design Award 금상

Beijing Wangfujing Xiyue 쇼핑몰 인테리어, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Beijing Wangfujing Xiyue 쇼핑몰 인테리어, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Beijing Wangfujing Xiyue 쇼핑몰 인테리어, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensions & Packaging: It covers an area of 19,800 square meters.
Tags: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Production Technology: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Design Challenge: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Research: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiration: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Project Duration: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Operation Flow: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Team Members: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi