Sabbioni Branding 프로모션 브랜딩 by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award 금상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
금그래픽· 2024
Sabbioni Branding 프로모션 브랜딩
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award 금상 Winner in 그래픽 Category
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- Verified Award Winner
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The Design
About Sabbioni Branding 프로모션 브랜딩
Grafiche Sabbioni는 창립 60주년을 기념하기 위해 새로운 브랜드 포지셔닝이 필요했습니다. Salt&Pepper는 회사와 협력하여 이 중요한 이정표를 알리기 위한 현대적인 비주얼 언어를 개발했으며, 지속가능한 패키징과 전통적인 인쇄 공정에서의 브랜드 역량을 부각시켰습니다. Salt&Pepper는 수성 잉크와 최소한의 종이 낭비를 활용하여 100% 지속가능한 제품 라인을 제작함으로써 활기차고 견고하며 긍정적인 브랜딩 시스템을 구축하고 회사의 핵심 가치를 효과적으로 전달했습니다.
The Recognition
About the A' Design Award 금상
Sabbioni Branding 프로모션 브랜딩, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Sabbioni Branding 프로모션 브랜딩, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Sabbioni Branding 프로모션 브랜딩, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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