Rachel Tsang의 Centrestage 2023 패션 무역 이벤트

디자이너 Rachel Tsang의 작품 Centrestage 2023 패션 무역 이벤트은(는) 매우 권위 있는 2024 A' Design Award 은상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

은이벤트· 2024

Centrestage 2023 패션 무역 이벤트

디자이너: Rachel Tsang

클라이언트: Hong Kong Trade Development Council

이벤트 부문 A' Design Award 은상 수상작

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Centrestage 2023 패션 무역 이벤트 소개

Centrestage는 홍콩컨벤션전시센터에서 열리는 패션 무역 이벤트입니다. 4일간 진행되는 이 행사는 11,000제곱미터 규모로 펼쳐지며, 신체적·사회적·환경적·정신적 웰니스를 주제로 네 개의 존으로 구성됩니다. 7,200제곱미터 규모의 전시홀에는 참가업체 부스와 미니 퍼레이드, 패션 프레젠테이션 공간이 마련되어 있습니다. 원형의 메인 스테이지는 폭 47미터의 180도 비디오 월로 둘러싸여 있으며 600명 이상의 관객을 수용합니다. 2층 높이의 LED 스트링 커튼과 키네틱 플로럴 디스플레이가 행사장에 역동적인 움직임을 더합니다.

수상 인정

A' Design Award 은상 소개

Centrestage 2023 패션 무역 이벤트, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Centrestage 2023 패션 무역 이벤트, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Centrestage 2023 패션 무역 이벤트, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Hong Kong Trade Development Council presents the 8th edition of Centrestage, Asias premier fashion event this year. The combination of exquisite venue designs, carefully curated decor, and innovative technology draws 7,700 worldwide buyers, who visit and make purchases. This is a sophisticated platform for fashion designers, allowing them to share their unique vision, promote design trends, and launch fashion brands.
치수 및 패키징: The Centrestage at Hong Kong Convention and Exhibition Center redefines creativity and immersive fashion experiences. Spanning over 11,000 sqm, the fairground is divided into four distinct zones: Environment Wellness, Spiritual Wellness, Social Wellness, and Physical Wellness, to promote fashion from all regions. The groundbreaking design of a 2 story LED string curtain display allows an interactive and dynamic experience for visitors. The round stage layout features a 180 degree, 47m wide video wall, together with an uplifted audio and lighting system, offering an unparalleled immersive show experience for over 600 guests.
태그: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, Exhibition Design, Asia’s Fashion Spotlight, FASHIONALLY, CreateHK, Elite, YDC
생산 기술: Centrestage offered an immersive fashion show experience with mega sized LED video wall showing AI generated videos to enhance the visual experience. It also served as a stunning backdrop to support multiple fashion shows during the event. In addition, the dynamic and visually striking display, including an oversized LED string curtain wall, kinetic floral decorations, and interactive fashion walls, captivated audiences, generated social media buzz, and delivered memorable events.
디자인 과제: Planning and integrating the AI elements into a physical fair present a set of unique challenges. Our team need more time and new skillset to manage technical integration, quality assurance, real-time adaptability, and maintaining artistic integrity. We also need to ensure in sync with the exhibition theme Radiant Wellness, objective and functional needs for all exhibitors and fashion show designers. Addressing these challenges requires a multidisciplinary approach, involving collaboration between AI experts, video production specialists, artists, technical teams as well as event contractors to overcome these challenges and harness the potential of AI visuals for captivating show experiences.
연구: The research abstract is focusing on the four dimensions of wellness, namely Physical, Social, Environmental, and Spiritual. We seek for the relevant elements for each dimension and interplay in achieving a well-balanced lifestyle and sustainability. This year we utilize the AI technology to inspire and contribute to the design, curation, and presentation of this event. Based on the concept of Radiant Wellness, we integrate the AI generated models together with designers collection and bring newness to our audience. The use of AI also transforms traditional fashion shows with a more vibrance LED and visuals effect to enhance creativity and spectacle.
영감: It is time to rebound after the covid pandemic. We would like to build a culture of well-being and re-develop our body, mind, and spirit. The design of Radiant Wellness is a concept with four dimensions of wellness, including Physical, Social, Environmental, and Spiritual. The overhead kinetic floral display, together with the three distinct color lily pad photo booths promotes a refreshing, healthy, and sustainable experience. Additionally, the 2 story LED string curtain integrated with the AI-generated models wall becomes a vibrant platform to showcase the designers collections.
프로젝트 기간: Centrestage, a 4 day fashion event held from 6th to 9th September 2023, was organized by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Convention and Exhibition Centre (HKCEC). The creative team spent a total of 5 months, from the initial briefing to the onsite completion, ensuring an exceptional execution of the event.
운영 흐름: Centrestage is divided into two main parts: The Exhibition Hall and the Main Stage for Fashion Show Performance. The 7,200 sqm Exhibition Hall includes strategically designed booths, a mini parade, and a fashion presentation area to accommodate multiple exhibitors and provide a comfortable browsing experience for attendees. Meanwhile, the unusual circular main stage layout with a mega LED screen enhances visibility and allows dynamic movement for the models. It offers an intimate experience for audiences and enhanced interaction.
팀원: HKTDC Creative Department
이미지 출처: Hong Kong Trade Development Council