Northeast Custom 일러스트레이션 시리즈 by Cui Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2024

Northeast Custom 일러스트레이션 시리즈

by Cui Fan

Client: Northeastern University of China

A' Design Award 철상 Winner in 그래픽 Category

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Colors

The Design

About Northeast Custom 일러스트레이션 시리즈

동북 풍속(Northeast Custom)은 중국 동북 지역의 문화를 주제로 한 일러스트레이션 연작이다. 이 시리즈는 헤이룽장성, 지린성, 랴오닝성의 건축과 민속 생활, 음식 문화를 담아낸다. 창의적인 문화 요소를 층층이 쌓인 색채와 결합하여 각 장면의 분위기를 구축하였다. 일러스트레이션은 벡터 디자인 소프트웨어로 제작되었으며, 섬세한 디테일을 유지하기 위해 고품질 인쇄 기술로 재현되었다. 각 이미지의 크기는 300dpi에 3600×3600픽셀이다. 지역 문화를 현대적인 시각 형식으로 표현하고 문화 관광을 뒷받침하는 것을 목표로 한다.

The Recognition

About the A' Design Award 철상

Northeast Custom 일러스트레이션 시리즈, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Northeast Custom 일러스트레이션 시리즈, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Northeast Custom 일러스트레이션 시리즈, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a set of illustrations about the culture of Northeast China. Through illustrations, the creative elements of the culture of the three provinces in Northeast China are conceived, scene atmosphere is created, color levels are matched, and modern media are used to show the unique architectural culture and cuisine of Northeast China, so as to spread the humanistic and natural culture of Northeast China in a way that fits modern aesthetics, and the story culture of Northeast China is endowed with new connotation of The Times.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Northeast Region, Heilongjiang Province, Jilin Province, Liaoning Province, Folk Culture, Architectural Culture
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of gorgeous illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of The Times.
Research: The northeast region has witnessed China's history and is known as the "eldest son of the motherland", but today the development of the Northeast region is not as good as before. This design shows the cultural tourism style and the innovation and development of the city in Northeast China from the aspects of architecture and humanity. It is hoped that it can promote cultural inheritance and innovation, improve the effect of tourism promotion, and bring new opportunities and possibilities for the development of cultural tourism in the three Eastern provinces.
Inspiration: Through illustration design and cultural derivative design on the theme of the three provinces in Northeast China, the visual presentation mode of regional culture with localized illustration characteristics is explored, the outstanding people in Northeast China are expressed through illustration language and media, the regional culture is endowed with new era connotation and modern expression form, and people's love and protection awareness of regional culture is aroused.
Project Duration: This is a set of illustrations about the culture of Northeast China. Through illustrations, the creative elements of Heilongjiang, Jilin and Liaoning provinces are conceived, scene atmosphere is created, color levels are matched, and modern media are used to show the unique natural relics and cultural cuisine of Northeast China, so as to spread the culture and natural culture of Northeast China in a way that fits modern aesthetics. It endows Northeast story culture with new era connotation.
Operation Flow: It can spread the characteristic culture of Northeast region in a way that conforms to modern people's aesthetic, and cause people to think deeply.
Image Credits: Image #1 : Illustration Cui Fan 2024.
Image #2 : Illustration Cui Fan 2024.
Image #3 : Illustration Cui Fan 2024.
Image #4 : Illustration Cui Fan 2024.
Image #5 : Illustration Cui Fan 2024.