Lighting Tunnel 전시 부스 by Nargiza Usmanova

Lighting Tunnel 전시 부스 by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 트레이드쇼 건축, 인테리어 및 전시 디자인 Competition Category.

철트레이드쇼· 2024

Lighting Tunnel 전시 부스

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award 철상 Winner in 트레이드쇼 Category

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Colors

The Design

About Lighting Tunnel 전시 부스

라이팅 터널(Lighting Tunnel)은 조명 기업 GVA Lighting을 위해 디자인된 전시 부스이다. 지그재그 형태의 벽면이 건축적인 터널을 형성하며, 그 측면을 따라 조명 기구가 설치되어 있다. 중앙의 식재 구성은 유연한 LED 조명으로 한층 돋보이며, 경사진 백색 벽면은 여러 조명 시스템에 의해 강조된다. 구조물은 목재와 금속으로 제작되었으며 MDF 패널, 비닐 마감, 반사 바닥재가 적용되었다. 부스의 크기는 8500 × 3500 × 3000밀리미터이다. 조명 기구가 구현하는 폭넓은 색상 스펙트럼은 전시회에서 부스가 돋보이도록 돕는다.

The Recognition

About the A' Design Award 철상

Lighting Tunnel 전시 부스, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Lighting Tunnel 전시 부스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Lighting Tunnel 전시 부스, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting