Illuminated Skyline 전시 부스 by Nargiza Usmanova

Illuminated Skyline 전시 부스 by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 트레이드쇼 건축, 인테리어 및 전시 디자인 Competition Category.

철트레이드쇼· 2024

Illuminated Skyline 전시 부스

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award 철상 Winner in 트레이드쇼 Category

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Colors

The Design

About Illuminated Skyline 전시 부스

일루미네이티드 스카이라인(Illuminated Skyline)은 뉴욕에서 열린 무역 박람회에서 조명 기업을 위해 제작된 모듈형 전시 부스이다. 이 부스는 빛을 담아내는 면으로 기능하는 높은 백색 패널을 이용해 추상적인 도시 스카이라인을 형상화한다. 구조물에는 금속 트러스, 알루미늄 프로파일, 인장 및 인쇄된 패브릭, 비닐, MDF, 플라스틱, 조명 기구가 사용되었다. 구조물의 크기는 6100mm × 6100mm × 7800mm이다. 색상이 변하는 조명 제품들이 패널 위에 전시된다. 이 디자인은 단순한 건축적 형태를 건축 조명을 위한 전시 장치로 전환한다.

The Recognition

About the A' Design Award 철상

Illuminated Skyline 전시 부스, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Illuminated Skyline 전시 부스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Illuminated Skyline 전시 부스, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth design, crafted for GVA Lighting at Lightfair 2023, graced the esteemed halls of the Javits Center in NYC. This project was a homage to the spirit of urban landscapes, casting a radiant glow over the cityscape with GVA's superior lighting solutions. Within this milieu, buildings transcended their mere structural identities to become beacons of life, each standing as a testament to the company's remarkable achievements in tangible, real-world environments.
Dimensions & Packaging: 6100 mm x 6100 mm x 7800 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Modular exhibition booth: metal trusses, aluminum structures, stretched and printed fabrics, vinyl, MDF, plastic and lighting fixtures.
Design Challenge: The creative concept leverages GVA Lighting's Color-Stream technology, which allows the product to stand out due to its remarkable performance and unmatched flexibility, meeting the inventive demands of lighting designers. To showcase this innovation, a distinctive booth concept was conceived: a skyline representing an abstract city, meticulously constructed with specialized aluminum profiles and tailor-made fabrics, embodying the seamless fusion of form and function.
Research: The research is grounded in a comprehensive analysis of past lighting exhibitions, a diverse range of product types, and the collective experiences of various competitors in the industry. By meticulously examining the successes and challenges encountered by these competitors, the study seeks to extract valuable insights that will guide future strategies and spur innovations in lighting design and technology. This exhaustive approach guarantees a nuanced understanding of the competitive landscape, setting the stage for astute decision-making and pioneering advancements.
Inspiration: The primary inspiration was the urbanistic charm of New York City. The creative journey commenced with hand-drawn sketches, laying the groundwork for the vision of the GVA Lighting booth at Lightfair 2023. One could imagine a cityscape materializing within the booth, animated by tall white panels ready to be illuminated by GVA's leading lighting products. The evolution from sketches to 3D modelling refined the concept into a captivating experience that captured the essence of urban illumination.
Project Duration: The project commenced in March 2023 in Toronto and concluded in May 2023 in New York, USA. It was exhibited at Lightfair International in May 2023.
Operation Flow: GVA Lighting stood out among the 300+ exhibitors at the Javits Center during Lightfair 2023. Within this vibrant space, thousands of attendees immersed themselves in innovative tools and solutions for their projects. The booth showcased the award-winning Color-Stream technology, the HL4 Highlighter, and other pioneering products, capturing the essence of urban brilliance. As attendees reveled in the luminous ambiance, GVA Lighting took pride in being a significant contributor to the booth's success.
Patents: Copyrights belong to Nargiza Usmanova, 2023.
Image Credits: 3D Renders: Nargiza Usmanova
Photos: GVA Lighting