Long Xi 향 스틱 패키지 by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2024

Long Xi 향 스틱 패키지

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Long Xi 향 스틱 패키지

롱 시(Long Xi)는 향 스틱을 위한 패키지 디자인이다. 알루미늄 코팅 필름 파우치가 목재 상자를 감싸며 두 소재 간의 대비를 만들어낸다. 목재 상자는 곡면 슬라이딩 구조를 적용하고, 기존의 플라스틱 봉인 대신 겹으로 이루어진 면지 라벨을 사용했다. 내부에는 내용물이 층층이 적재되며, 스펀지를 덧댄 판지 층이 운송 중 제품을 보호하는 동시에 브랜드 정보를 담고 있다. 손잡이가 달린 부속품 상자는 맨 아래에 자리한다. 금박 스탬핑과 엠보싱 기법으로 고대 중국의 용 문양과 청동기 문양을 재현했다.

The Recognition

About the A' Design Award 은상

Long Xi 향 스틱 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Long Xi 향 스틱 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Long Xi 향 스틱 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand.
Dimensions & Packaging: Width 160mm x Depth 160mm x Height 55mm
Tags: fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
Production Technology: To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience.
Design Challenge: Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
Research: The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
Inspiration: This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
Project Duration: Completed in Shenzhen from December 2022 to October 2023
Operation Flow: In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
Team Members: Yin Peng
Li Linlin
Menghao Zeng
Image Credits: Chushan Design