Choco Coral 교육용 초콜릿 패키징 by Shin Chan is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 공공 인식, 자원봉사 및 사회 디자인 Competition Category.

은자원봉사· 2025

Choco Coral 교육용 초콜릿 패키징

by Shin Chan

Client: Climate Creative Challenge

A' Design Award 은상 Winner in 자원봉사 Category

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Colors

The Design

About Choco Coral 교육용 초콜릿 패키징

초코 코랄은 단순한 초콜릿을 넘어 환경 교육과 청소년 역량 강화를 위한 매개체로 등장합니다. 산호 종과 보존 방법이 담긴 수집용 카드를 통합하여 즐거움을 깨달음으로 전환합니다. 이 혁신적인 접근법은 교육뿐만 아니라 실천을 고취하여 해양 보호 활동가 세대를 양성합니다. 초코 코랄은 행동 변화를 이끌고 지속가능성을 촉진하는 디자인의 혁신적 힘을 구현합니다. 그 영향력을 인정하여, 독창성과 보존에 대한 헌신으로 세계 무대에서 찬사받을 자격이 있습니다.

The Recognition

About the A' Design Award 은상

Choco Coral 교육용 초콜릿 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Choco Coral 교육용 초콜릿 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Choco Coral 교육용 초콜릿 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Develop an engaging Chocolate Packaging targeted at the youth, integrating educational content on coral reef conservation to save coastal.
Our goal is to raise awareness and instill a sense of responsibility among young consumers. Through vibrant packaging, we aim to educate children about the vital role coral reefs play in coastal protection. This initiative seeks to sow the seeds of environmental consciousness early, fostering a generation committed to safeguard.
Dimensions & Packaging: Packaging: 150mm (W) X 246mm (H)
Card: 50mm (W) X 70mm (H)
Poster: A2
Tags: Climate Change, Coral Reef, Save Ocean, Educational Packaging, Coastal
Production Technology: Overall packaging and paper are recyclable, for plastic we using Mono-material packaging, composed of a single material or fiber.
Design Challenge: For majority human, saving planet / coastal might be a very bored or topics don’t care about. To create something interesting, funny and tasteful yet educational product is a challenge.
Research: My research of this project is based on how coastal change affect our life and how coral reef become an important part to protect the coastal.
Inspiration: Imagine a world where every bite of chocolate holds the power to protect our coral reefs. My inspiration idea centers around captivating the attention of the younger generation through the irresistible allure of chocolate and vibrant colors. By packaging coral-shaped chocolates with fun collector's cards inside, we create an interactive and memorable experience that not only satisfies taste buds but also educates and inspires.
Project Duration: This design are commended at www.climatecreativeschallenge.com at Jan 2024
Operation Flow: In a seaside town, Mia and Jake stumbled upon Choco Coral chocolates. Intrigued, they indulged, discovering collector's cards inside, each featuring vibrant corals and conservation tips. Inspired, they collected them all, unlocking an illustration poster. Their journey sparked a community movement, spreading awareness about coral conservation among the young and old alike. With every Choco Coral sold, another guardian of the ocean's coastal wonders was born.
Team Members: Shin Chan