C'Est La Vie Boutique 브랜드 아이덴티티 by Fan Wang

C'Est La Vie Boutique 브랜드 아이덴티티 by Fan Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2024

C'Est La Vie Boutique 브랜드 아이덴티티

by Fan Wang

Client: C'est la vie Boutique

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About C'Est La Vie Boutique 브랜드 아이덴티티

C'est La Vie Boutique는 중국 난징에 위치한 패션 스토어를 위해 제작된 브랜드 아이덴티티이다. 이 스토어는 다양한 카테고리와 스타일에 걸쳐 중국과 서양의 패션 브랜드를 한데 모으고 있으며, 이러한 혼합적 구성을 표현하기 위해 로고에는 서로 다른 레터링 스타일을 뒤섞은 조형 방식을 적용했다. 도시 경관의 상징적 요소인 난징의 플라타너스 나무는 주된 보조 그래픽으로 활용되었다. 동일한 요소는 회전하는 조형 설치물로도 구현되었으며, 그 반전된 거울상은 변화하는 도시의 모습을 비춘다. 이 비주얼 시스템은 평면에서 공간으로, 정적인 형태에서 동적인 형태로 확장된다.

The Recognition

About the A' Design Award 철상

C'Est La Vie Boutique 브랜드 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. C'Est La Vie Boutique 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. C'Est La Vie Boutique 브랜드 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Branding
Production Technology: The realization of the design consists of a variety of materials and techniques.
Design Challenge: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Research: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiration: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Project Duration: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operation Flow: The store opened in September 2022. Located in Nanjing, China.