Luffy Leathers 주요 기능: 매장 by Ali Bazzi is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2024

Luffy Leathers 주요 기능: 매장

by Ali Bazzi

Client: Luffy Leathers

A' Design Award 철상 Winner in 인테리어 Category

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The Design

About Luffy Leathers 주요 기능: 매장

도서 본문: 이 리테일 인테리어 디자인 프로젝트는 쇼핑몰 내에서 독특하고 프라이빗한 쇼핑 경험을 제공하는 것을 목표로 합니다. 이 디자인은 다양한 요소와 자연스러운 전통 소재의 융합을 선보이며, 세련된 모노크롬 색조, 특히 맞춤 제작된 천장 구성, 가죽의 인장 특성을 반영하도록 정교하게 제작된 곡선형 디스플레이, 다양한 제품 진열을 수용할 수 있도록 맞춤화된 조절식 선반 유닛, 그리고 디지털 시대를 상징하는 바닥에 내장된 바코드를 특징으로 합니다. 여기에 기계식 제품 패키지 전환이 더해져 방문객에게 새로운 쇼핑 경험을 선사합니다.

The Recognition

About the A' Design Award 철상

Luffy Leathers 주요 기능: 매장, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Luffy Leathers 주요 기능: 매장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Luffy Leathers 주요 기능: 매장, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project revolves around creating a uniquely private shopping experience, contrasting with the artificial ambiance. Its concealed interior offers a glimpse into its specialty, welcoming customers with a distinctive atmosphere. Introducing the shop to a mall setting for the first time, it features a unique ceiling blend, curved displays, adjustable shelves, and embedded floor barcodes symbolizing the digital age, reflecting the brand's craft to the store. These features enhance interactivity to the shop's distinctiveness.
Dimensions & Packaging: The store area is 100 sqm, 4m ceiling height
The design's custom shelves, in sizes A (250mm x 200mm), B (450mm x 250mm), and C (800mm x 250mm), integrate with curved gypsum and Tadelakt walls standing at 3.85m in height. The expansive Neoterrazzo flooring, covering 100 sqm, forms an artful foundation. Embedded barcodes within the flooring emerges technology. Warm light at 3000K at the surrounding wall display and daylight at 4000K in the stretch ceiling, playing with the LED color temperature to create original and personalized environments.
Tags: barcodes, Warm and daylight lighting, Adjustable handles with rails, Gypsum and Tadelakt walls, Stretch ceiling, Leather bags
Production Technology: The walls at this shop are meticulously crafted from gypsum board, expertly finished with Tadelakt material, capturing the handcrafted essence. This process imparts a tactile warmth to the space. Specialized production techniques are employed for the custom shelves, ensuring adaptability. Barcodes embedded in the flooring introduce a digital narrative. This design approach creates a touch-friendly and practical space that pays homage to the handmade feel of leather products.
Design Challenge: Transitioning retail shop, the project aimed to create an inviting atmosphere, strategically contrasting with the mall's ambiance. Incorporating Neoterrazzo flooring, handcrafted curved walls, and innovative shelving systems, the design blended digital and physical experiences. Overcoming challenges, it prioritized customer engagement, sustainability, and a harmonious shopping journey, to present a good targeted design.
Research: The concept design reflects the identity of the store, and the target market, which comes from the marketing team archive and the store location audience, to be aware of how to reflect and present the product within the needs.
Form scale and material selection depends on the variety and size of the products,
construction materials on site need to be tested where the main finish is sorted by handcraft, also the floor pouring, all finishes need to be tested to get the high-end look,
also the motorized conveyor's specifications concerning the product size and weight.
Inspiration: Every store is Integrated with the products in a harmonious identity, which comes from the brand philosophy, where it presents itself as a handmade craft in Lebanon, bent edges smooth connections natural look materials represent the industry process that creates the lines and forms in the interior space. The brand is from an online store to a physical experience, a path of industry represented by a QR code embedded in the floor, check the path!
Project Duration: The project started in October 2023 in Beirut and finished in December 2023, at Centro Mall.
Operation Flow: The design excels through key elements like handcrafted walls, special-made shelves, and embedded barcodes. These components contribute to a superior outcome by boosting customer engagement and satisfaction. The deliberate integration of accurate lighting ensures customers perceive leather colors authentically, enhancing the overall experience. The design performs by prioritizing these key elements, creating a distinctive and memorable shopping that sets it apart in an exceptional retail experience.
Image Credits: Image #1: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #2: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #3: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #4: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #5: Photographer Ali Dbouk, Luffy Leathers, 2024