The National Gallery 비주얼 아이덴티티 by Meng Chu Huang

The National Gallery 비주얼 아이덴티티 by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2024

The National Gallery 비주얼 아이덴티티

by Meng Chu Huang

A' Design Award 철상 Winner in 그래픽 Category

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Colors

The Design

About The National Gallery 비주얼 아이덴티티

내셔널 갤러리(The National Gallery)는 런던에 위치한 국립 미술관을 위해 제작된 비주얼 아이덴티티다. 이 아이덴티티는 타이포그래피만으로 구성되었던 기존 로고를 특징적인 그래픽 마크로 대체한다. 새로운 로고는 일곱 개의 선으로 형성된 이중 L자 프레임이다. 일곱 개의 선은 13세기부터 19세기에 이르는 회화 컬렉션을 상징한다. 로고는 최소 0.75인치 너비에서도 가독성을 유지한다. 워드마크는 런던을 강조하여 온라인 검색에서의 노출도를 높인다. 이는 갤러리가 전 세계적으로 더 쉽게 인식되도록 하는 데 목적이 있다.

The Recognition

About the A' Design Award 철상

The National Gallery 비주얼 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. The National Gallery 비주얼 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. The National Gallery 비주얼 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions & Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tags: Identity Design, Meng Chu Huang, The National Gallery
Production Technology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Design Challenge: Transform a typography-based logo into an iconic logo.
Research: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiration: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Project Duration: This project started in Feburary 2023 and finished in May 2023.
Operation Flow: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Team Members: Meng Chu Huang
Image Credits: Meng Chu Huang, 2023