Zhike Yang and Wenjie Wu의 Renai Dance 애니메이션

디자이너 Zhike Yang and Wenjie Wu의 작품 Renai Dance 애니메이션은(는) 매우 권위 있는 2024 A' Design Award 금상의 영화, 비디오 및 애니메이션 디자인 부문에서 탁월한 수상작입니다.

금영화· 2024

Renai Dance 애니메이션

디자이너: Zhike Yang and Wenjie Wu

클라이언트: Boxon Media Studios

영화 부문 A' Design Award 금상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Renai Dance 애니메이션 소개

Renai Dance는 시각적 매력과 문화적 주제, 정서적 깊이를 결합한 3D 애니메이션 영화입니다. 이 작품은 중국 사자춤과 서양 현대 발레의 요소를 결합하여 서로 다른 문화유산의 융합을 보여줍니다. 사운드트랙은 전통 동양 음악, 현대 교향악적 요소, 그리고 주제 선율을 특징으로 하며 감성적 경험을 고양시킩니다. 이 영화는 민속, 가족 유대, 그리고 문화의 영속적 생명력을 탐구하는 새로운 관점을 제공하고자 합니다.

수상 인정

A' Design Award 금상 소개

Renai Dance 애니메이션, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Renai Dance 애니메이션, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Renai Dance 애니메이션, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: “RenaiDance” is a 3D narrative emotional animation. The theme invigorates cultural inheritance and the integration of dreams, courage, and culture as transformation. By artistically interpreting a motif of inheritance and family support, integrating different cultures“inheritance” through the inspiring story, this film braces strong family love and elder culture in a never-ending chain.
치수 및 패키징: This film's standard resolution is 1920 pixels x 1080 pixels (Full HD). Its duration is 3 minutes and 47 seconds, with a frame rate of 23.9fps.
태그: Animation, Love, Family, Culture inherit, Short film, Generation, Oriental, Kids,
생산 기술: For the pre-production stage, we utilized Adobe Photoshop and Storyboard Pro to create our concept art and storyboard, establishing the foundation for our film's narrative and visual direction. Moving into the production phase, we used Python to align with MAYA's coding language: MEL, and built our own pipeline tool to efficiently organize files. Then we adopted a Maya-centric workflow, where we applied Maya for modeling, rigging, layout, and animation.
Substance Painter and Substance Designer for texturing and refining the style of half-PBR materials. We tried Marvelous Designer to make clothes for our characters, it created organic draped folds and complex pleated folds on dresses, which would take triple the time in traditional modeling process.
Houdini gave us chances to explore visual effects that resonated with the scene's emotions.
Subsequently, based on our research result and testing shots rendering, we leveraged Redshift Render Farm to generate high-quality renders with faster render speed compared to the Arnold rendering. After exporting multi-layered EXR image sequences from Maya, we brought all the CG render to Nuke and refined the final details with compositing techniques.
In the post-production phase, we integrated After Effects and Premiere to edit the film, as well as compose the musical score and synchronize sound effects with the visuals.

We created an originally developed embroidery tool to easily trans any input pattern to traditional hand-made embroidery assets in digital. Artists can customize the direction of embroidery, the range of stitch types, the density and orientation of the stitching, as well as the different materials used for threads in embroidery, like silk, linen, gold, etc.

The traditional patterns on every fabric surface in the film, like on the dress, vest, and lion mask, all applied this technique. Our title logo and every word were re-designed. The design process began with initial sketches on paper, followed by digitization and refinement using Adobe Illustrator, then sending to Substance Designer, went through our embroidery tools to gain handmade thread details, gave the film unique texture.
디자인 과제: It is a huge challenge the integrate productions with all of the talents through the global world. The unique original soundtrack was presented in harmony by Hollywood composer Zak McNeil, Asian Traditional Orchestra, and Russian professional sound designer Denis Nechipurenko. Mixing well with Western Ballet style and modern electric sound effects to balance the different cultures between Asian and Western, Tradition with Modern. With vivid voice-overs perform the characters by stacking emotions, we create an emotional atmosphere at every affecting moment.

Our honor is to work with talented assistant directors, co-artists, technical assistants, composers, sound designers, and voice-over actors. We got through it together, challengingly under the budget and time limit finally during the difficult time.
연구: One of the most significant challenges encountered pertains to striking a balance between effectively conveying intense emotions to the audience while adhering to stringent temporal and financial constraints. Initially, our narrative blueprint envisioned an elaborate dance sequence to illustrate the protagonist's growth journey. However, subsequent research and production trials revealed that the intricate details such as the lion mask's fur and the character's real hair, coupled with the dimly lit environment, would necessitate twice the anticipated rendering time.

Consequently, a crucial decision was reached to determine the equilibrium point between technical feasibility and artistic integrity. We opted to maintain the core story structure and instead allocate resources towards refining lighting and meticulously color-correcting keyframes to engage the audience. This strategic shift involved utilizing a series of carefully composed still frames to denote the passage of time, thus replacing the originally planned full dance sequence.

In doing so, we aimed to ensure that viewers would embark on a complete emotional odyssey alongside our character, encapsulated by a cohesive soundscape and indelible visual imagery. Additionally, this approach leaves room for imaginative interpretation, potentially laying the groundwork for future sequels.
영감: This film is dedicated to our grandfathers' generation. Beautiful traditional cultures experience significant impacts from new influences. The gap between generations is widening over time. Does the emergence of a new symbol necessarily lead to the fading of old cultures? Is the pursuit of dreams inherently divergent from our loved ones? We want to explore this point to see if we can find a vision that resonates with both our hearts and the future. The love of elevating the next generation's dreams would be the most supportive heritage and legacy.
프로젝트 기간: In 2019, the film project began in New York, completing its production in 2021. It was screened at events in several international locations, like New York, Aspen, Beloit, Nepal, Taiwan, etc.
운영 흐름: This film is suitable for all ages, and is kid-friendly. To get the best viewing experience, we recommend watching it in a dark room to enjoy the truest colors and most intense visuals. Also, using headphones or playing it in a place with stereo sound is a good idea because the movie has professionally mixed left and right channel audio effects, plus an original score you'll likely remember long after. There's a hidden Easter egg graphic after the end credits which provides a sneak peek into the possible future storyline extension, so don't forget to stay tuned for that extra treat.
팀원: Zhike Yang
Wenjie Wu
Han Chen Chang
이미지 출처: Video Credits: Creative Director Zhike Yang.
Video Credits: Technical Director Wenjie Wu.
Video Credits: Creative Producer Han Chen Chang.
Video Credits: Sound Track Zak McNeil.
Video Credits: Sound Design Denis Nechipurenko.