Mahjong Lucky Coffee 커피 패키지 디자인 by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2025
Mahjong Lucky Coffee 커피 패키지 디자인
by Wenduan Su
Client: Shenzhen Technology Unversity
A' Design Award 동상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Mahjong Lucky Coffee 커피 패키지 디자인
마작 럭키 커피(Mahjong Lucky Coffee)는 중국의 전통 놀이인 마작에서 영감을 받은 커피 패키지 디자인이다. 한 봉지에는 한 달 분량의 커피가 담기며, 이는 마작 패 두 판에 해당한다. 한 판은 이미 화료(和了)된 완성 패로 구성되어 있고, 나머지 한 판은 구매자가 직접 완성하게 된다. 각 개별 포장의 커피는 마작 패를 뽑는 것과 같아, 개봉하기 전까지는 어떤 무늬인지 알 수 없기 때문이다. 강렬한 주황색과 빨간색, 그리고 경쾌한 레터링은 젊은 소비자층을 겨냥한다. 두 가지 맛으로 출시되며, 이 패키지는 일상의 습관을 하나의 놀이로 바꾸어 놓는다.
The Recognition
About the A' Design Award 동상
Mahjong Lucky Coffee 커피 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Mahjong Lucky Coffee 커피 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Mahjong Lucky Coffee 커피 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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