Eugene Wysota and Helen Trophimova의 Fabrika Coffee 패키징

디자이너 Eugene Wysota and Helen Trophimova의 작품 Fabrika Coffee 패키징은(는) 매우 권위 있는 2025 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2025

Fabrika Coffee 패키징

디자이너: Eugene Wysota and Helen Trophimova

클라이언트: Shokoladnitsa

패키징 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Fabrika Coffee 패키징 소개

이 패키징의 두드러진 특징은 로고의 커피 그라인더 날 형태를 본뜬 다이컷 윈도우입니다. 이 디자인 요소는 커피 원두를 노출시켜 제품의 천연 품질을 강조하는 차별화된 시각적 효과를 제공합니다. 엄선된 색상 구성은 커피 블렌드를 구분하고 패키징의 진열 매력도를 향상시킵니다. 텍스트 배치는 로스팅 레벨, 풍미 노트, 원산지에 대한 명확하고 간결한 정보를 제공하도록 설계되었으며, 동시에 깔끔하고 미니멀한 심미성을 유지합니다.

수상 인정

A' Design Award 은상 소개

Fabrika Coffee 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Fabrika Coffee 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Fabrika Coffee 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
치수 및 패키징: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
태그: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
생산 기술: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
디자인 과제: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
연구: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
영감: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
프로젝트 기간: The project started in January 2022 in Moscow and was completed in May 2022
운영 흐름: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
특허: Trademark by Shokoladnitsa LLC.
팀원: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
이미지 출처: mockups by Creatsy