디자이너 Naoya Katagami의 작품 Hiroshima Peace Song 전시은(는) 매우 권위 있는 2025 A' Design Award 은상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

은그래픽· 2025

Hiroshima Peace Song 전시

디자이너: Naoya Katagami

클라이언트: Jagda Hiroshima

그래픽 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Hiroshima Peace Song 전시 소개

디자이너는 히로시마 평화의 노래 가사를 활용하여 한 방울의 물이 쏟아지는 폭포로 확장되어 가는 모습을 형상화해 이 디자인을 완성했다. 일본의 선(禪) 사상에 가까운 원리에서 영감을 받아, 단순한 배경 위에 디자인을 배치함으로써 그 간결함이 오래 바라볼수록 더욱 깊은 의미를 자아내도록 했다. 매년 8월 6일 평화기념식이 끝날 무렵 불리는 히로시마 평화의 노래의 영어 가사를 사용하여 평화가 바깥으로 널리 퍼져 나가는 모습을 상징한다.

수상 인정

A' Design Award 은상 소개

Hiroshima Peace Song 전시, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Hiroshima Peace Song 전시, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Hiroshima Peace Song 전시, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: I created this design by envisioning how a single droplet of water expands into a cascading waterfall, using the lyrics of the “Hiroshima Peace Song.” Inspired by principles akin to Japanese Zen, I placed the design on a plain white background so that its simplicity yields deeper significance the more one observes it.

To portray the flow of the waterfall, I studied Leonardo da Vinci’s manuscripts on water dynamics. I used the English lyrics of the “Hiroshima Peace Song”—chorused every year at the end of the Peace Memorial Ceremony on August 6—to symbolize how peace can spread outward. A single droplet represents an individual, while the river and waterfall evoke the collective consciousness extending from that individual. The molecular clusters of water, signifying human connections and communities, are woven into various parts of the design.

Rather than a commercial endeavor, this project aims to express a deeper, essential meaning of peace.
치수 및 패키징: Exhibition Banner Tapestry

Prominently displayed at the main entrance
Dimensions: W2,000 mm × H5,500 mm
Signage 1

Dimensions: W900 mm × H1,800 mm
Signage 2 / 3 / 4

Each: W450 mm × H1,500 mm
Information Boards

Four boards, each A4 size
Flyer

A4, double-sided, full color plus one spot color
Printed on Araveil paper
Name Cards

Three designs in total: “Hiroshima Appeals,” “Hiroshima Peace Poster Exhibition,” and “Hiroshima Peace Poster Student Competition”
Venue Layout

Comprehensive floor plan for the exhibition space
태그: Peace,Poster,Exhibition,Design, Water Imagery, Typographic Design, Da Vinci Inspiration, Hiroshima History, Peace Advocacy, Poster Exhibition, Community Engagement, Gotham Font
생산 기술: This poster exhibition was held at the Former Bank of Japan Hiroshima Branch, a historic building located in the heart of Hiroshima and just 380 meters from the bombing’s hypocenter. Because many local citizens attend, we aimed for an immediately striking design. We utilized Akzidenz-Grotesk, a historically significant typeface, for the primary typography, while the exhibition’s title features Gotham—famously used for the film “Oppenheimer”—to add deeper resonance.

We chose a black-on-white monochrome palette to ensure that the showcased works would stand out, including “Hiroshima Appeals” posters, professional designers’ pieces, and a total of 68 selected student posters. Recognizing the classic architecture of the building and its profound historical context, we strove to create a visual presentation that harmonizes with its setting.
디자인 과제: We focused on conveying both Hiroshima’s global reputation—rooted in its cultural and historical significance—and the city’s present calm, peaceful atmosphere, encouraging visitors to experience both. All of the exhibited works advocate peace, making this a truly remarkable poster exhibition. Our primary goal was to spark interest while ensuring the design carried a deeply meaningful message.
연구: We were able to welcome a large number of visitors. The Former Bank of Japan Hiroshima Branch is located in the heart of Hiroshima’s bustling downtown, where many commuters pass by each day. The prominent Exhibition Banner Tapestry at the entrance successfully attracted people’s interest and drew them in.

Additionally, A4 flyers were placed in the Atomic Bomb Museum and various municipal offices, which also helped bring in many attendees. Overall, we believe this event provided a valuable opportunity for many to reflect on peace once again.
영감: When designing the “Hiroshima Peace Poster Exhibition 2024,” an annual event organized by JAGDA Hiroshima, my primary goal was to create something truly meaningful. In 2025, Hiroshima will mark 80 years since the atomic bombing, and even in 2024, key events like the release of the film “Oppenheimer” and the G7 Summit highlight the importance of revisiting the concept of peace.

I chose to blend the lyrics of Hiroshima’s “Hiroshima Peace Song” with water—a symbol both of what bomb survivors longed for and of Hiroshima’s modern cityscape—to convey an essential message through typography, while also reflecting the city’s peaceful atmosphere today. To accurately portray the flow of water, I studied Leonardo da Vinci’s manuscripts, focusing on his observations of fluid dynamics. Inspired by the image of a cascading waterfall, I hoped to evoke the sense of peace spreading outward among all who experience the design.
프로젝트 기간: Exhibition Period
August 25 (Sun) – August 30 (Fri), 2024
10:00 – 19:00

Venue
Former Bank of Japan Hiroshima Branch (Atomic Bombed Building)
운영 흐름: This design invites visitors to follow a visual flow, starting with the large tapestry and moving through various signage. Each element guides attendees through the exhibition, helping them connect more deeply with its theme of peace. By uniting water imagery, typography, and strategic pacing, the experience is both intuitive and immersive, encouraging thoughtful reflection and dialogue.
이미지 출처: Main Image: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima,
Image #1: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima
Image #2: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima
Image #3: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima,
Image #4: PHOTO / Naoya Katagami, SOUND / Words by Yoshio Shigezono Music by Minoru Yamamoto The city of Hiroshima,