Grandpa Gui 차 패키지 디자인 by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2025

Grandpa Gui 차 패키지 디자인

by Jinxin Liu

Client: Grandpa Gui

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui 차 패키지 디자인

그랜파 구이(Grandpa Gui)는 허브티 브랜드를 위해 제작된 차 패키지 디자인이다. 패키지는 무광 특수지로 제작되었으며, 팬톤 컬러로 인쇄한 뒤 엠보싱 가공으로 마무리하였다. 표면에는 차에 함유된 허브와 꽃을 표현한 일러스트레이션이 담겨 있다. 밝고 가벼운 컬러 팔레트는 제품의 가볍고 산뜻한 성격을 반영한다. 구조는 전통적인 에어플레인 박스를 개선하고 중국 전통의 감싸 묶는 형식을 결합한 것이다. 이러한 와인딩 방식은 생산 비용을 낮게 유지하면서도 패키지에 독특한 외관을 부여한다.

The Recognition

About the A' Design Award 동상

Grandpa Gui 차 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Grandpa Gui 차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Grandpa Gui 차 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu