Qishan Saozi Noodles 면 포장 by Huang Yong is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2025

Qishan Saozi Noodles 면 포장

by Huang Yong

Client: Qipinfu

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #166486

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qishan Saozi Noodles 면 포장

치산 사오쯔 국수(Qishan Saozi Noodles)는 중국 치산 지역의 전통 국수 제품을 위한 패키지 디자인이다. 일러스트레이션에는 국수와 김이 어우러져 형상화된 봉황이 부리에 고추 가지를 물고 있는 모습이 담겨 있다. 다채로운 색감의 재료들이 봉황을 둘러싸며, 이 음식의 풍미와 오랜 전통을 상징한다. 또한 봉황은 주(周)나라와 관련된 이 지역의 전설을 떠올리게 하여 브랜드와 지역 문화를 이어준다. 패키지는 자연스러운 색감과 소박한 외관을 고려해 선택한 백색 크라프트지로 제작되었다. 서체와 로고에는 금박 열전사 가공을 적용하였다.

The Recognition

About the A' Design Award 동상

Qishan Saozi Noodles 면 포장, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Qishan Saozi Noodles 면 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Qishan Saozi Noodles 면 포장, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
Dimensions & Packaging: 14mmx38mmx200mm
Tags: Qipinfu, Saozi noodles, Qishan Saozi noodles
Production Technology: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
Design Challenge: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
Research: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
Inspiration: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
Project Duration: Xi'an, China
Operation Flow: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
Team Members: Huang Yong
Image Credits: Illustrator/Hu Yunfeng