Paul Joshua Martinez Calderon의 De Muros a Marcas 선택 교과목, 아트북

디자이너 Paul Joshua Martinez Calderon의 작품 De Muros a Marcas 선택 교과목, 아트북은(는) 매우 권위 있는 2025 A' Design Award 동상의 교육, 교구 및 교육 콘텐츠 디자인 부문에서 탁월한 수상작입니다.

동교육· 2025

De Muros a Marcas 선택 교과목, 아트북

디자이너: Paul Joshua Martinez Calderon

교육 부문 A' Design Award 동상 수상작

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인증된 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

De Muros a Marcas 선택 교과목, 아트북 소개

De Muros a Marcas는 예술 및 디자인 전공 학생들에게 스트리트 아트와 그것이 현대 디자인에 미친 영향을 가르치기 위해 개발된 대학 선택 교과목이자 아트북이다. 강의 계획서는 현업 디자인 전문가들의 의견을 반영하여 구성되었으며, 15주간의 주별 수업을 통해 역사적·현대적 관점, 실습 프로젝트, 최종 프로젝트를 다룬다. 아트북은 32cm×28cm 크기로, 알코올 마커와 아크릴 물감으로 그린 수작업 일러스트레이션과 디지털 일러스트레이션을 결합했다. 각 수업 회차마다 슬라이드와 인쇄 가능한 A4 템플릿이 함께 제공된다.

수상 인정

A' Design Award 동상 소개

De Muros a Marcas 선택 교과목, 아트북, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. De Muros a Marcas 선택 교과목, 아트북, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. De Muros a Marcas 선택 교과목, 아트북, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
치수 및 패키징: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
태그: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
생산 기술: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
디자인 과제: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
연구: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
영감: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
프로젝트 기간: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
운영 흐름: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.