Miluo Ip Design 일러스트레이션 시리즈 by Shurui Pan

Miluo Ip Design 일러스트레이션 시리즈 by Shurui Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2025

Miluo Ip Design 일러스트레이션 시리즈

by Shurui Pan

Client: Northeastern University of China

A' Design Award 철상 Winner in 그래픽 Category

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Colors

The Design

About Miluo Ip Design 일러스트레이션 시리즈

미뤄 IP 디자인(Miluo Ip Design)은 중국 미뤄시의 문화를 소개하는 일러스트레이션 세트다. 이 시리즈는 지역의 문화 요소를 캐릭터와 장면으로 전환하며, 층층이 쌓인 색채와 상황적 분위기를 활용한다. 일러스트레이션은 벡터 디자인 소프트웨어로 작업되었으며, 섬세한 디테일을 유지하기 위해 고수준의 제작 기술로 인쇄되었다. 각 이미지의 크기는 3600×3600 픽셀이다. 파생 상품은 이 시리즈를 현대적 매체로 확장한다. 이 작업의 목표는 미뤄의 자연 유산과 민족 문화유산을 현대적인 시각 언어로 공유하고 전통문화의 보호를 장려하는 것이다.

The Recognition

About the A' Design Award 철상

Miluo Ip Design 일러스트레이션 시리즈, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Miluo Ip Design 일러스트레이션 시리즈, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Miluo Ip Design 일러스트레이션 시리즈, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 72dpi, RGB.
Tags: IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research: Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration: Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration: The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow: Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents: This design was made for our company, institution or enterprise.
Image Credits: Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.