Ecodeli 실리콘 밀 퍼스 by Asta Lok is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 베이크웨어, 테이블웨어, 드링크웨어 및 쿡웨어 디자인 Competition Category.

철주방용품· 2025

Ecodeli 실리콘 밀 퍼스

by Asta Lok

Client: Palette Code

A' Design Award 철상 Winner in 주방용품 Category

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The Design

About Ecodeli 실리콘 밀 퍼스

에코델리 밀 퍼스는 지속가능성을 우선시하며 식품 준비, 휴대, 섭취, 세척을 혁신하는 특허받은 다목적 솔루션입니다. 넓은 개구부는 편리한 식사 준비와 간편한 세척을 보장하며, 내구성 있는 실리콘과 재활용 ABS 소재는 냉동실이나 전자레인지 사용에 적합한 고온 및 저온을 견뎌냅니다. 혁신적인 3-in-1 핸디 클립은 편안한 손잡이, 안전한 밀폐 클립, 그리고 식사 중 두 가지 각도로 영상을 시청할 수 있는 조절식 거치대의 세 가지 기능을 제공합니다. 다양한 색상으로 제공되는 밀 퍼스는 기능성과 현대적인 디자인을 조화롭게 결합합니다.

The Recognition

About the A' Design Award 철상

Ecodeli 실리콘 밀 퍼스, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Ecodeli 실리콘 밀 퍼스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Ecodeli 실리콘 밀 퍼스, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, versatile solution enhancing food preparation, carrying, consumption, and cleaning while being eco-friendly. Its wide opening allows for easy food prep and consumption and is simple to clean. Made from durable silicone and recycled ABS, it withstands hot and cold temperatures, suitable for freezers and microwaves. The 3-in-1 HandyClip acts as a handle, secure seal, and mobile stand for watching entertainment. With specially designed fold lines and a mask carrier, it flattens for easy storage in pocket or bag tidy and clean.
Dimensions & Packaging: L195mm x W102mm x H135mm, Capacity: 1000ml

- Dishwasher safe
- Microwavable
- Withstand hot & cold
- Food grade
Tags: Food bag, Lunch bag, Eco-friendly product, Reusable food bag, Silicone food bag
Production Technology: Crafted from durable silicone and recycled ABS, the focus on sustainability reduces reliance on disposable containers, aligning with the growing consumer demand for environmentally responsible products. We have make the 3-in-1 HandyClip able to withstand 1kg or 1000ml weight by adjusting the clip angle and strength of springs on the clip to make it safe & secure for transporting. The clip can be use with other silicone food bag on the market apart from our original Meal Purse
Design Challenge: One significant challenge in developing the EcoDeli Meal Purse was creating the 3-in-1 HandyClip as a mobile stand. We aimed to balance functionality and stability for hands-free viewing at adjustable angles (35 and 45 degrees). Material selection was crucial; we used recycled ABS for strength and silicone for grip. User testing revealed the need for a secure mechanism, leading to a snap-fit design. This iterative process ensured that the HandyClip integrated seamlessly with the meal purse, enhancing user experience while prioritizing sustainability.
Research: This design research employs a mixed-methods approach to explore the EcoDeli Meal Purse's impact on sustainable food consumption. The objective is to understand how this product meets contemporary needs while promoting eco-friendly practices. We utilized surveys and user interviews for data collection, employing tools like usability testing and design workshops. Participants included diverse consumers who regularly engage in on-the-go eating. Results indicated high satisfaction with the product's functionality and sustainability. Insights reveal a growing demand for multifunctional, eco-conscious solutions, influencing business strategies and societal attitudes towards waste reduction. This research highlights the essential role of thoughtful design in fostering sustainable consumer behavior.
Inspiration: The EcoDeli Meal Purse was created to address the demands of contemporary living, where consumers seek products that simplify their busy, on-the-go lifestyles. Focused on sustainability, it reduces reliance on disposable containers, aligning with the demand for eco-friendly products. The 3-in-1 HandyClip enhances the consuming experience while address the normal practice of people - enjoying hands-free video watching while eating. It is designed to transform traditional food containers into fashionable accessories, merging practicality with aesthetics.
Project Duration: The project start in Feb 2023 and finished in Feb 2024 in Hong Kong
Operation Flow: EcoDeli Meal Purse, the patented design is a versatile solution designed to enhance the entire food preparation, carrying, consumption and cleaning experience while being environmentally conscious.

How to use-
For pack & go:
1. You may fill the food into the meal purse through the big opening
2. Fold the meal purse and press the sealing edge firmly, hook up the secure rings on both side of the meal purse
3. Clip on the 3-in-1 HandyClip
4. Ready to go and carry the Meal Purse like a little fashion purse around with you.

For Consume:
1. Remove the 3-in-1 HandyClip
2. Release the secure rings and Unfold the meal purse
3. Fold down the meal purse
4. Turn the 3-in-1 HandyClip into a mobile stand, it could be used in two angles 45 degree & 35 degree as you need.
5. Enjoy your food with entertainment hand-free.
Team Members: Asta Lok
Image Credits: All Images: Photographer Studio 735