Samarqand 바클라바 패키지 by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2025

Samarqand 바클라바 패키지

by Sajad Izadi

Client: Hekayat Qand Parsi

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Samarqand 바클라바 패키지

사마르칸드(Samarqand)는 주로 곱게 간 피스타치오로 만드는 이란 전통 과자, 카즈빈 바클라바를 위한 패키지 디자인이다. 판지 상자는 UV 베이스를 활용한 오프셋 인쇄로 제작되었으며, 촉각적인 질감을 형성하는 무광 수성 코팅으로 마감되었다. 선택된 영역에 적용된 엠보싱은 디테일을 더하며 시선을 집중시키고, 메탈릭 그린과 골드 색상은 제품의 가치를 드러낸다. 일러스트레이션은 이란의 전통적 양식과 현대적 양식을 결합하여, 피스타치오 이미지와 과자의 형태를 연상시키는 다이아몬드 형상을 사용하였다. 소량 구매를 위한 단품 상자 또한 함께 제공된다.

The Recognition

About the A' Design Award 은상

Samarqand 바클라바 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Samarqand 바클라바 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Samarqand 바클라바 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi