Mazuque Comfort 3D 애니메이션 by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
은영화· 2025
Mazuque Comfort 3D 애니메이션
Client: Morgan Studio
A' Design Award 은상 Winner in 영화 Category
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- Verified Award Winner
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The Design
About Mazuque Comfort 3D 애니메이션
이 프로젝트는 제품의 모든 특징을 창의적인 방식으로 보여주기 위해 제작되었습니다. 유익한 정보를 제공하면서도 지루하지 않도록 구성되었으며, 제품의 편안함을 효과적으로 전달하는 것을 목표로 합니다. 회화와 고전 작품에서 영감을 받은 예술적 접근은 타겟 오디언스와의 깊은 연결을 형성합니다. 위대한 회화 작품으로부터 영감을 얻는 것은 전통에 대한 경의를 표하는 동시에 혁신을 추구하는 시도입니다.
The Recognition
About the A' Design Award 은상
Mazuque Comfort 3D 애니메이션, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Mazuque Comfort 3D 애니메이션, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Mazuque Comfort 3D 애니메이션, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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