Woosmell 향수 패키지 디자인 by Sun Wang and Sun Xi

Woosmell 향수 패키지 디자인 by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2025

Woosmell 향수 패키지 디자인

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award 은상 Winner in 패키징 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell 향수 패키지 디자인

우스멜(Woosmell)은 향수 브랜드를 위해 제작된 재사용 가능한 패키징 디자인이다. 외부 백은 런치백 형태로, 내구성이 뛰어난 합성지인 타이벡(Tyvek)으로 만들어졌다. 제품 개봉 후에도 이 백은 일상용 액세서리로 들고 다닐 수 있어 패키지가 버려지지 않는다. 각 세트에는 향수병 목 부분에 부착하는 코르크 디퓨저 볼이 포함되어 있다. 코르크 볼 내부의 면 심지가 액체를 전달해 불꽃 없이도 부드러운 향을 퍼뜨린다. 이 디자인은 향기를 실용적인 일상 생활과 연결한다.

The Recognition

About the A' Design Award 은상

Woosmell 향수 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Woosmell 향수 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Woosmell 향수 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi