Ghaffari 화학 제품 패키징 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2025
Ghaffari 화학 제품 패키징
Client: Ghaffari Chemical Industries Corp.
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Ghaffari 화학 제품 패키징
Ghaffari는 다양한 화학 제품군을 위해 개발된 패키징 디자인입니다. 이 디자인은 불필요한 요소를 제거하여 핵심 정보를 강조하는 미니멀한 방식을 따릅니다. 볼드한 타이포그래피와 고유의 색상 팔레트는 매장 진열대에서의 인지도를 높여줍니다. 라벨은 인몰드 라벨링(in-mould labeling) 기술로 제작되었습니다. 시각 시스템은 서로 다른 규격과 크기의 제품에 맞게 적용되어, 하나의 통일된 디자인 언어가 전체 제품 포트폴리오를 포괄합니다. 이 작업의 의도는 분산되어 있던 브랜드 아이덴티티를 통합하고, 다양한 시장과 매체로의 확장을 가능하게 하는 것이었습니다.
The Recognition
About the A' Design Award 은상
Ghaffari 화학 제품 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Ghaffari 화학 제품 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Ghaffari 화학 제품 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Team Members
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - Image Credits
- All images made with Cinema 4D in our studio.
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