Heritage Spark 디자인 씽킹 툴킷 by Liang Hou is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 교육, 교구 및 교육 콘텐츠 디자인 Competition Category.

철교육· 2025

Heritage Spark 디자인 씽킹 툴킷

by Liang Hou

Client: Zhejiang University

A' Design Award 철상 Winner in 교육 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark 디자인 씽킹 툴킷

헤리티지 스파크(Heritage Spark)는 무형문화유산을 기반으로 한 디자인 작업을 위한 교육용 툴킷이다. 이 툴킷은 세 종류의 카드 세트로 구성된다. 유산 카드는 열 가지 무형문화유산 형태를 소개하여 빠른 이해를 돕는다. 캐릭터 카드는 각 유산 형태를 서로 다른 역할의 관점에서 살펴볼 수 있게 한다. 기술 카드는 새로운 아이디어에 영감을 줄 수 있는 기술적 선택지를 제안한다. 개인용과 팀용, 두 가지 사고 캔버스가 협업 작업을 지원한다. 카드는 코팅지에 디지털 인쇄되어 다이커팅으로 제작되었다. 헤리티지 스파크는 해당 주제에 대한 사전 지식이 없는 학생들을 위해 기획되었다.

The Recognition

About the A' Design Award 철상

Heritage Spark 디자인 씽킹 툴킷, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Heritage Spark 디자인 씽킹 툴킷, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Heritage Spark 디자인 씽킹 툴킷, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.