Hello Spring 장편 영화 by Lanhua Ma is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
동영화· 2025
Hello Spring 장편 영화
by Lanhua Ma
Client: Lanhua Ma
A' Design Award 동상 Winner in 영화 Category
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The Design
About Hello Spring 장편 영화
《헬로 스프링(Hello Spring)》은 한 젊은 학생과 그녀의 창작 글쓰기 여정을 다룬 장편 영화다. 상영 시간은 87분이며 중국 난징 현지에서 촬영되었다. 《헬로 스프링》은 실사 촬영과 손으로 그린 애니메이션을 결합해 실험적인 시각 언어를 만들어낸다. 이야기는 세 개의 장으로 전개되며, 각 장마다 서로 다른 비주얼 접근 방식을 사용한다. 컬러 팔레트는 학생이 자신만의 목소리를 찾아가는 과정에 따라 채도가 낮은 톤에서 생동감 있는 톤으로 변화한다. 그래픽 노블을 각색한 이 영화는 코미디를 통해 동아시아의 교육을 조명하며, 모든 연령의 관객에게 배움에 대해 성찰할 기회를 제안한다.
The Recognition
About the A' Design Award 동상
Hello Spring 장편 영화, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hello Spring 장편 영화, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hello Spring 장편 영화, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The film bridges cultures through universal comedy. Unlike typical children's films, it engages all ages while challenging rigid East Asian education. Director Ma's live-action mixed animation experimental techniques make this Chinese story globally accessible. Adapted from a bestselling graphic novel, it perfectly balances entertainment with meaningful social commentary on educational reform.
- Dimensions & Packaging
- Feature film: 87 minutes runtime
Format: Digital cinema package (DCP), 4:3 and 2.35:1 aspect ratio.Resolution: 2K, Delivery formats: DCP, ProRes 4444, H.264 - Tags
- Coming-of-age, Chinese education, Visual storytelling, Creative awakening, Color symbolism, Narrative filmmaking, Student expression, Cultural identity, Educational philosophy
- Production Technology
- Shot on-location in Nanjing using hybrid cinematography techniques that blend traditional narrative filmmaking with hand-drawn animation, which uses experimental visual language. The production employed stylized color grading to enhance comedic elements while maintaining emotional authenticity. It utilized non-linear editing structures to mirror the creative writing process central to the story. Sound design incorporates subtle cultural motifs without alienating international audiences. Post-production leveraged cross-cultural consultation to ensure subtitling captures linguistic nuances essential to the screenplay's comedic timing.
- Design Challenge
- Our most significant obstacles were severe budget limitations and pandemic restrictions that prevented large-scale shooting. We transformed these constraints into creative opportunities by developing a minimalist visual language that focused on intimate character moments rather than expensive set pieces. The pandemic's isolation inspired our narrative structure, with separated spaces becoming a storytelling device reflecting the protagonist's internal journey. We embraced lightweight production methods, filming with skeleton crews in naturally lit environments. These limitations ultimately strengthened our storytelling approach, pushing us toward more innovative visual solutions and a more authentic emotional core.
- Research
- This study explored how narrative film and visual design can effectively express educational themes. Through analysis of 21 Asian educational films' visual language, 40 color scheme experiments, and 15 focus group discussions, we established an aesthetic framework that resonates with audiences. Research demonstrated that specific color transitions (from monochromatic to saturated) can symbolically reflect a student's creative awakening, while non-linear narrative structures better represent the internal logic of the creative process. The combination of experimental montage techniques with traditional cinematography balanced artistic expression with audience accessibility. These findings directly influenced the film's visual design, pacing, and scene construction, creating a work with both artistic depth and narrative accessibility, providing new pathways for educational filmmaking.
- Inspiration
- This film emerged from the director's childhood struggle with writing despite having a father who was a renowned composition educator. The narrative transforms this personal journey into artistic expression, blending Eastern educational philosophy with Western filmmaking techniques. Research into pedagogical approaches across cultures informed the storytelling, offering authentic insight into educational reforms happening in contemporary China while creating a universally resonant story.
- Project Duration
- Filming between 2022 and 2023, Nanjing, China
- Operation Flow
- The film unfolds through three distinct chapters following a young student's writing journey, each marked by a unique visual approach. As she progresses, the film's palette transforms from desaturated to vibrant, mirroring her creative awakening. Humor builds through recurring motifs that viewers can anticipate and enjoy. The narrative invites the audience to reflect on their own educational experiences, creating an emotional connection that transcends cultural barriers while delivering a universal story about finding one's voice.
- Image Credits
- Image #All Film Stills, Nanjing Bad Student Media, 2024
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