동 패키징 · 2025
Parsirang 계란 생산자
- A' Design Award 동상 2025 in 패키징
- CLIENT: Parsirang Eggs
- Estimated Number of Design Views: 13,222
- Verification code D71402276A · Verify this award
Colors
About Parsirang 계란 생산자
디자인 스튜디오에서 디자이너는 강한 정체성을 가진 패키징을 만들고자 했다. 시골스럽고 신선한 느낌을 불러일으키기 위해 스카프를 두른 암탉을 스케치했다. 노란색은 계란 노른자와 아침의 따뜻함을 상징했고, 빨간색은 활력과 진정성을 더했다. 타이포그래피는 대담하고 명확하여 빠른 메시지 전달을 보장했다. 여러 차례 다듬기를 거쳐 완성된 디자인은 단순한 패키지가 아니라, 시골 농장과 신선한 계란의 이야기를 담아 고객에게 신뢰와 품질을 전달했다.
About the A' Design Award 동상
Parsirang 계란 생산자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Parsirang 계란 생산자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Parsirang 계란 생산자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- Dimensions & Packaging
- Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm - Tags
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
- Production Technology
- Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. - Design Challenge
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- Research
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- Inspiration
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- Project Duration
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- Operation Flow
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- Image Credits
- Creator, Illustration and Design: Mohsen Koofiani
