은 인쇄 · 2025
Te Po And Te Ao Marama 스페셜 Ed.21
by Kyra Clarke
- A' Design Award 은상 2025 in 인쇄
- Estimated Number of Design Views: 69,625
- Verification code 3DC2A7154A · Verify this award
Colors
About Te Po And Te Ao Marama 스페셜 Ed.21
Threaded Ed.21은 테 아오 마오리(Te Ao Maori) 관점을 개념적 기반으로 하며, 티캉아 마오리(tikanga Maori, 마오리 전통 관습)와 마타우랑아 마오리 카와(Matauranga Maori Kawa, 마오리 지식 체계 및 의례)를 준수하는 문화적·협력적 프레임워크로 구성되어 있습니다. Threaded Ed.21의 구조와 내비게이션 시스템은 와이아타 노래 '코 테 푸(Ko te Pu)'를 기반으로 하며, 다층적 기원 이야기를 전달하기 위해 시각적, 증강, 음향 디자인 큐를 통합합니다.
About the A' Design Award 은상
Te Po And Te Ao Marama 스페셜 Ed.21, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Te Po And Te Ao Marama 스페셜 Ed.21, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Te Po And Te Ao Marama 스페셜 Ed.21, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol).
The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
Visual motif and colour are signifiers for the metamorphosis of time and space, of the realm of Te Kore (darkness) – which operates as the Z-fold cover and binds Te Po (the night realms) and Te Ao Marama (coming into the light), connecting them metaphorically and physically. - Dimensions & Packaging
- Size: 210mm (w) x 270mm (h) x 20mm (d)
150 page publication
Embellishments
Z-Fold Cover: Foil, PMS 876
Cover: PMS 640, PMS 376
Section 1: PMS 640, PMS 376
Paper Stock
Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours)
Cover: Freelife Cento Extra White 350gsm
Section 1: Arena White Rough 140gsm
Section 2: Arena Natural Smooth 140gsm
Section 3: Arena Natural Bulk 140gsm
Section 4: Arena White Smooth 140gsm
Section 5: Arena Natural Rough 140gsm - Tags
- Te Ao Maori, Publication, Augmented Reality
- Production Technology
- Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
- Design Challenge
- The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice. Threaded magazine is a practitioner-focused international design publication, published in Aotearoa New Zealand.
- Research
- A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
- Inspiration
- Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection.
In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection. - Project Duration
- Project started: January 10 2021
Project completed/launched in Auckland / New Zealand: May 25 2022 - Operation Flow
- QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
