Design Rs For Valencia 포스터 시리즈 by Squared is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2025
Design Rs For Valencia 포스터 시리즈
by Squared
Client: GrÀffica
A' Design Award 동상 Winner in 그래픽 Category
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The Design
About Design Rs For Valencia 포스터 시리즈
Design Rs for Valencia는 다나(Dana) 홍수 이후 열린 자선 판매를 위해 제작된 세 점의 포스터 시리즈이다. 각 포스터의 제목은 '물의 영혼(Souls of Water)', '연대의 흔적(Solidarity Traces)', '희망의 장화(Boots of Hope)'이다. '물의 영혼'은 물을 파괴적인 동시에 생명을 주는 존재로 표현한다. '연대의 흔적'은 집단적 지지가 남기는 지속적인 영향을 의미하며, '희망의 장화'는 행동과 회복을 상징한다. 각 포스터는 정교한 일러스트레이션을 바탕으로 제작되었으며 A0 규격으로 인쇄되었다. 한정판 판매 수익금 전액은 홍수 피해 구호 활동에 기부되었다.
The Recognition
About the A' Design Award 동상
Design Rs For Valencia 포스터 시리즈, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Design Rs For Valencia 포스터 시리즈, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Design Rs For Valencia 포스터 시리즈, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designers for Valencia is a creative solidarity initiative responding to the aftermath of the DANA floods. In collaboration with Gràffica and powered by Truyol Digital, Squared contributed original artworks for a limited-edition charity sale. This project demonstrates the power of design as a force for social good, transforming creativity into tangible aid while fostering a sense of unity and collective impact within the creative community.
- Dimensions & Packaging
- Three posters A0.
- Tags
- social impact, creative solidarity, charity design, graphic activism, community support, fundraising art, design for good, visual storytelling, humanitarian aid, poster design, resilience, unity, social change, collaborative art, designers for valencia, dana relief, art with purpose, philanthropy through design, creative activism, design that gives back
- Production Technology
- Crafted with meticulous illustrations, each poster was designed to evoke emotion and solidarity. Printed by Truyol Digital using high-quality materials and precision techniques.
- Design Challenge
- The creative challenge consisted in showing both the devastating consequences and giving hope in one single illustration.
- Research
- There was no research needed.
- Inspiration
- The three posters - Souls of Water, Solidarity Traces, and Boots of Hope, embody resilience, unity, and renewal in response to the DANA floods.
Souls of Water symbolizes the dual power of water, both destructive and life-giving, honouring those affected.
Solidarity Traces captures the lasting impact of collective support and shared responsibility.
Boots of Hope represents action and recovery, reminding us that every step forward makes a difference. - Project Duration
- The project started around November 2024 and finished in February 2025.
- Operation Flow
- The project engages the community through art-driven fundraising. Supporters purchase limited-edition posters, with all proceeds donated to DANA relief efforts. Each design serves as both a collectible artwork and a symbol of solidarity, transforming creativity into direct aid.
- Team Members
- Creative Director: Yana Okoliyska
Strategy & Marketing Director: Marina Varlyakova
Illustration: Yana Okoliyska
Graphic Designer: Desi Todorova
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