Zhang Gong Lao Jiu 1975 주류 패키지 by Wen Liu

Zhang Gong Lao Jiu 1975 주류 패키지 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2026

Zhang Gong Lao Jiu 1975 주류 패키지

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 주류 패키지

장공노주(張公老酒) 1975는 중국 백주를 위해 디자인된 패키지이다. 전체적인 형태는 양조장 부지에서 자라는 수백 년 된 회화나무에서 영감을 얻었다. 외부 상자는 친환경 펄프로 제작되었으며, 나무껍질의 질감은 잉크 인쇄가 아닌 엠보싱 기법으로 구현되었다. 병은 중국 백유(白釉)로 소성되었고, 요변(窯變)을 통해 일부 영역에 자연스러운 문양이 형성된다. 병 표면은 오래된 발효 구덩이의 마모된 질감을 연상시킨다. 패키지의 크기는 125 × 125 × 290밀리미터이다.

The Recognition

About the A' Design Award 은상

Zhang Gong Lao Jiu 1975 주류 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Zhang Gong Lao Jiu 1975 주류 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Zhang Gong Lao Jiu 1975 주류 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li