Fenjiu Jujiang Lingqiong 주류 패키징 by Wen Liu

Fenjiu Jujiang Lingqiong 주류 패키징 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2026

Fenjiu Jujiang Lingqiong 주류 패키징

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong 주류 패키징

펀주 쥐장 링충(Fenjiu Jujiang Lingqiong)은 중국 백주를 위한 패키지 디자인이다. 산의 형상을 본뜬 외부 커버는 브랜드의 발원지인 뤼량산맥을 연상시키며, 들어 올리면 안쪽의 술병에 닿을 수 있다. 병은 작은 주둥이와 뾰족한 밑동을 지니는데, 이는 약 6천 년 전 중국 백주 양조에 사용되던 형태이다. 병은 도자로 손수 성형되었으며 보석 유약으로 마감되었다. 외부 패키지에는 플래티넘 크리스털과 고온 금속 발색 기법이 적용되었다. 조각적인 형태 덕분에 사방 어느 방향에서도 감상할 수 있다.

The Recognition

About the A' Design Award 은상

Fenjiu Jujiang Lingqiong 주류 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Fenjiu Jujiang Lingqiong 주류 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Fenjiu Jujiang Lingqiong 주류 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li