Ace Play Sport 리테일 공간 by Zhu Shi Design Studio

Ace Play Sport 리테일 공간 by Zhu Shi Design Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2026

Ace Play Sport 리테일 공간

by Zhu Shi Design Studio

Client: Zhu Shi Design Studio

A' Design Award 철상 Winner in 인테리어 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Ace Play Sport 리테일 공간

에이스 플레이 스포츠(Ace Play Sport)는 대만의 50년 된 전통 점포주택(샵하우스)에 자리한 배드민턴 용품 리테일 공간이다. 70제곱미터 규모의 실내는 폭이 좁은 평면 구조로, 한쪽 면에서만 자연광이 유입된다. 아케이드에서 시작되는 경사 천장은 방문객의 시선과 동선을 내부로 유도한다. 속이 빈 아치형 디스플레이 아일랜드가 중앙 영역의 중심을 잡아준다. 마감을 하지 않은 버치 합판은 따뜻한 분위기와 낮은 유해물질 방출을 실현하며, 무광 메탈릭 페인트와 광택 타일은 스피드감을 연상시킨다. 빛을 확산시키는 멤브레인 천장은 균일한 밝기의 빛을 공간 전체에 퍼뜨린다. 이 디자인은 배드민턴의 역사적 유산을 현대적인 리테일 환경과 연결한다.

The Recognition

About the A' Design Award 철상

Ace Play Sport 리테일 공간, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Ace Play Sport 리테일 공간, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Ace Play Sport 리테일 공간, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
Dimensions & Packaging: The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
Tags: Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
Production Technology: The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
Design Challenge: The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
Research: Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
Inspiration: The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
Project Duration: The project finished in December 2024 in Taiwan.
Operation Flow: Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
Team Members: Hung-Ting Chen
Image Credits: Zhu Shi Design Studio