Si Shengsheng 마그넷 기프트 세트 by Peng Gao, Mian Wu and Yixuan Wu

Si Shengsheng 마그넷 기프트 세트 by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 선물용품 디자인 Competition Category.

철선물용품· 2026

Si Shengsheng 마그넷 기프트 세트

by Peng Gao, Mian Wu and Yixuan Wu

Client: The China Media Group Spring Festival Gala

A' Design Award 철상 Winner in 선물용품 Category

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View at A' Design Award Press Release Award Badge

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The Design

About Si Shengsheng 마그넷 기프트 세트

스성성(Si Shengsheng)은 중국 춘절과 뱀의 해를 기념하여 제작된 마그넷 기프트 세트이다. 이 세트는 네 개의 냉장고 자석으로 구성되며, 각 자석은 행복, 재물, 그리고 맛있는 음식의 즐거움과 같은 서로 다른 축복의 의미를 담고 있다. 중국 문화에서 뱀은 동면과 탈피라는 자연의 순환을 통해 새로운 시작과 지속성을 상징한다. 이 디자인은 뱀을 전통적인 길상의 상징인 여의(如意)와 결합하여, 두려움의 대상이던 생물을 친근한 마스코트로 탈바꿈시켰다. 자석은 자성이 있는 모든 표면에 부착할 수 있으며 자유롭게 배열할 수 있다.

The Recognition

About the A' Design Award 철상

Si Shengsheng 마그넷 기프트 세트, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Si Shengsheng 마그넷 기프트 세트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Si Shengsheng 마그넷 기프트 세트, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions & Packaging: 250*250*30
Tags: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Production Technology: CNC,Stamping manufacturing, Epoxy resin coating
Design Challenge: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Research: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiration: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Project Duration: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Operation Flow: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Team Members: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Image Credits: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025