Turkish Airlines의 Connect To Turkiye Aegean Part 문화 이벤트

디자이너 Turkish Airlines의 작품 Connect To Turkiye Aegean Part 문화 이벤트은(는) 매우 권위 있는 2026 A' Design Award 철상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

철이벤트· 2026

Connect To Turkiye Aegean Part 문화 이벤트

디자이너: Turkish Airlines

클라이언트: Turkish Airlines

이벤트 부문 A' Design Award 철상 수상작

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Connect To Turkiye Aegean Part 문화 이벤트 소개

커넥트 투 튀르키예 에게해 편은 한 장소에 고정된 행사가 아닌, 움직이는 서사로 기획된 다도시 문화 이벤트입니다. 참가자들은 여러 도시를 거치며 안내되고, 각 도시는 저마다의 주제와 감각적 경험을 선사합니다. 상호작용은 스크린이 아니라 공간, 이야기, 그리고 연출을 통해 이루어집니다. 에페소스 고고학 유적지에서는 모든 설치물을 높인 모듈형 플랫폼 위에 설치하여 접착제나 앵커, 중장비가 고대 지반에 닿지 않도록 했습니다. 볼거리와 규모보다 문화유산 보존과 지역 고유의 진정성을 우선에 두었습니다.

수상 인정

A' Design Award 철상 소개

Connect To Turkiye Aegean Part 문화 이벤트, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Connect To Turkiye Aegean Part 문화 이벤트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Connect To Turkiye Aegean Part 문화 이벤트, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
태그: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
생산 기술: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
디자인 과제: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
연구: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
영감: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
프로젝트 기간: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
운영 흐름: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
이미지 출처: All visual and media credits: Turkish Airlines