Iconic Designs 텔레비전 시리즈 by Olivier Felix Isselin and Maxime Golay is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
동영화· 2026
Iconic Designs 텔레비전 시리즈
by Olivier Felix Isselin and Maxime Golay
Client: MGOFI Production
A' Design Award 동상 Winner in 영화 Category
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The Design
About Iconic Designs 텔레비전 시리즈
Iconic Designs는 형태 분석에 전념하는 짧은 형식의 텔레비전 시리즈입니다. 각 에피소드는 하나의 상징적인 사물에 초점을 맞춰 그 기원, 구조, 그리고 일상생활에 미치는 영향을 탐구합니다. 절제된 영화적 접근과 미니멀한 연출을 통해, 이 시리즈는 디자인을 정밀함의 학문으로 드러냅니다. 역사적 맥락을 형태적 해석과 연결함으로써, 인식을 이해로 전환하고, 단순화 없이 디자인을 접근 가능하게 만듭니다. 각 시퀀스는 본질적인 선, 비례, 기능을 분리하여 사물에 대한 명료한 해석을 제공합니다.
The Recognition
About the A' Design Award 동상
Iconic Designs 텔레비전 시리즈, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Iconic Designs 텔레비전 시리즈, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Iconic Designs 텔레비전 시리즈, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
- Dimensions & Packaging
- Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
- Tags
- Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
- Production Technology
- Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
- Design Challenge
- The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
- Research
- This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
- Inspiration
- The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
- Project Duration
- The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
- Operation Flow
- Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
- Patents
- Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
- Team Members
- Olivier Felix Isselin
Maxime Golay - Image Credits
- Olivier Felix Isselin
Maxime Golay
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