Koya Golden Dragon XO 주류 패키징 by Junjian Wan

Koya Golden Dragon XO 주류 패키징 by Junjian Wan is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2026

Koya Golden Dragon XO 주류 패키징

by Junjian Wan

A' Design Award 은상 Winner in 패키징 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Koya Golden Dragon XO 주류 패키징

코야 골든 드래곤 XO(Koya Golden Dragon XO)는 주류를 위한 패키지 디자인이다. 유리병은 오크 숙성용 배럴 형태로 조형되었다. 정밀 주조 후 연마 처리한 아연 합금 소재의 용은 힘과 번영의 상징으로서 병을 휘감고 있다. 뚜껑은 용의 머리 형상으로 제작되어, 술을 따를 때 마치 용의 입에서 술이 흘러나오는 듯한 모습을 연출한다. 외부 케이스는 하드보드지로 제작되었으며, 금색 메탈릭 마감과 진홍색 디테일, 고전적인 용 일러스트레이션이 적용되었다. 금속 손잡이는 케이스를 손쉽게 운반할 수 있게 한다. 이 디자인은 동양의 상징성과 서양 브랜디의 전통을 결합한다.

The Recognition

About the A' Design Award 은상

Koya Golden Dragon XO 주류 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Koya Golden Dragon XO 주류 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Koya Golden Dragon XO 주류 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It blends Eastern symbolism with Western craftsmanship. The oak barrel shaped bottle embodies a long standing aging tradition, while a beautifully sculpted zinc alloy dragon encircles the bottle, symbolizing power and prosperity. The cap, shaped like a dragon head, makes the pouring of the liquor appear as if water is flowing from the dragon mouth, elevating practicality to a sense of ritual. The golden box, adorned with deep red accents and dragon patterns, cleverly integrates two dimensional and three dimensional art, making this wine not only a fine beverage but also a highly valuable cultural collectible.
Dimensions & Packaging: Koya Golden Dragon XO features a custom glass bottle shaped like an oak barrel, with a zinc alloy sculpted dragon and dragon head cap. Bottle capacity: 700 ml. Height: approx. 210 mm; width: 150 mm. The outer case is cylindrical, crafted in rigid board with a metallic gold foil finish, accented with a crimson band and classical dragon illustrations. A metal handle ensures portability, while the structural design enhances stability and display value. The combination of premium materials and precise engineering ensures durability, luxury presentation, and collectible quality.
Tags: Luxury Packaging, Golden Dragon, Chinese Culture, Collectible, Oak Barrel, Ceremonial, Cultural Narrative, Limited Edition
Production Technology: The premium glass bottle is shaped like an oak aging barrel. A zinc alloy golden dragon, precision cast and polished, coils around it for a tactile, luxurious feel. The zinc alloy cap is engraved with dragon motifs and shaped as a dragon’s head. The outer case uses metalized cardboard with a radiant gold finish, accented with crimson detailing and dragon illustrations. This blend of traditional symbolism, advanced casting and modern printing creates a collectible design balancing artistry and durability.
Design Challenge: The core challenge is combining cultural symbolism with functional packaging for authenticity and luxury. The Chinese dragon is an interactive element, not just decoration. The zinc alloy dragon and cap balance art and practicality for durability and easy use. The gold bottle and classic illustrations create a unified visual story for the global luxury market. The final design connects East and West, tradition and modernity, function and ritual.
Research: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the Chinese golden dragon, a symbol of strength, prosperity, and blessings, the design merges Eastern heritage with Western brandy craft. The dragon encircling the oak barrel shaped bottle embodies tradition and power, while the dragon head cap elevates pouring into a refined ritual. Finished in gold and crimson, the packaging adorned with classical dragon art expresses cultural pride, elevating the spirit to a collectible symbol of art and heritage.
Project Duration: The project was initiated and completed in Nanchang in January 2024.
Operation Flow: This design turns opening and pouring into a ceremonial experience. The zinc alloy dragon head cap pours smoothly like a dragon releasing a sacred spring. The coiled golden dragon shows delicate craftsmanship and tactile appeal. The golden case with handle is portable and presentable. Crimson details and dragon patterns enhance the ritual atmosphere. Every step is carefully designed to build emotional connection, making drinking a moment of culture and prestige.