China International Import Expo 2025 전시 파빌리온 by HKTDC Creative Department

China International Import Expo 2025 전시 파빌리온 by HKTDC Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award 은상 in 이벤트 및 해프닝 디자인 Competition Category.

은이벤트· 2026

China International Import Expo 2025 전시 파빌리온

by HKTDC Creative Department

Client: Hong Kong Trade Development Council

A' Design Award 은상 Winner in 이벤트 Category

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The Design

About China International Import Expo 2025 전시 파빌리온

2025 중국국제수입박람회는 상하이에서 열리는 무역 박람회에서 홍콩 기업들을 위해 조성된 전시 공간이다. 이 디자인은 제품관과 전문 서비스관, 두 개의 파빌리온으로 구성된다. 식품관은 따뜻한 느낌의 모듈형 목재, 메탈릭 디테일, 정원에서 영감을 받은 요소, 그리고 세심하게 기획된 조명을 활용하여 다감각적인 시음·시식 동선을 완성한다. 서비스관은 유기적인 물결 형태, 그라데이션 색채, 디지털 월을 통해 관람객의 이동을 유도한다. 두 파빌리온 모두 재사용이 가능한 모듈형 프레임과 에너지 효율적인 LED 조명으로 시공되었다.

The Recognition

About the A' Design Award 은상

China International Import Expo 2025 전시 파빌리온, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. China International Import Expo 2025 전시 파빌리온, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. China International Import Expo 2025 전시 파빌리온, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
Dimensions & Packaging: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
Tags: CIIE, HKTDC, Exhibition Design
Production Technology: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
Design Challenge: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
Research: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
Inspiration: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
Project Duration: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
Operation Flow: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council