Once Upon a Rabbit 애니메이션 단편 by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
동영화· 2026
Once Upon a Rabbit 애니메이션 단편
by Jesseter Wang and Hannah Sun
A' Design Award 동상 Winner in 영화 Category
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The Design
About Once Upon a Rabbit 애니메이션 단편
《원스 어폰 어 래빗(Once Upon a Rabbit)》은 정월대보름의 문화적 디테일과 어린 시절의 시각적 기억에서 영감을 받은 애니메이션 디자인 프로젝트입니다. 이 작품은 입체적 형태와 손그림 감성을 결합하여 부드럽고 표현력 있는 시각 언어를 구축하며, 정돈되면서도 유쾌하게 느껴지는 이미지를 만들어냅니다. 토끼와 탕위안(찹쌀 경단) 같은 반복적인 모티프가 시각적 앵커로 사용되고, 움직임과 리듬, 구성이 분위기와 연속성을 강조하여 따뜻함과 친숙함, 문화적 공명에 뿌리를 둔 일관된 디자인 경험을 완성합니다.
The Recognition
About the A' Design Award 동상
Once Upon a Rabbit 애니메이션 단편, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Once Upon a Rabbit 애니메이션 단편, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Once Upon a Rabbit 애니메이션 단편, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Dimensions & Packaging
- 16x9 video file
- Tags
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Production Technology
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Design Challenge
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Research
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Inspiration
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Project Duration
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Operation Flow
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Team Members
- Jesseter Wang,
Hannah Sun - Image Credits
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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