디자이너 Kodai Fukuchi의 작품 Find Carrier 전시 부스은(는) 매우 권위 있는 2026 A' Design Award 은상의 트레이드쇼 건축, 인테리어 및 전시 디자인 부문에서 탁월한 수상작입니다.

은트레이드쇼· 2026

Find Carrier 전시 부스

디자이너: Kodai Fukuchi

클라이언트: Carrier Japan Corporation

트레이드쇼 부문 A' Design Award 은상 수상작

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디자인

Find Carrier 전시 부스 소개

에어컨은 현대 생활에 없어서는 안 될 요소이지만, 의도적으로 보이지 않는 상태로 남아 있습니다. 이 전시는 기계 시스템을 숨겨진 인프라에서 공간의 주역으로 재배치합니다. 걸어 다닐 수 있는 도시로 구상된 이 설치물은 제품을 건축적 볼륨 안에 담아, 방문객이 설명이 아닌 이동을 통해 시스템을 발견할 수 있도록 합니다. 건축이 배경으로 물러나면서, 기계는 도시의 편안함을 형성하는 가시적인 주체로 떠오릅니다. 이 프로젝트는 산업 기술을 일상 환경에 엮여 있는 필수적인 존재로 재해석합니다.

수상 인정

A' Design Award 은상 소개

Find Carrier 전시 부스, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Find Carrier 전시 부스, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Find Carrier 전시 부스, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This exhibition booth transforms the invisibility of air conditioning into a tangible urban experience. A walkable city embeds products within architectural volumes, allowing visitors to discover systems through movement rather than explanation. Each building differs in form, representing diverse environmental conditions and applications. By shifting air conditioning from background utility to visible infrastructure, the project redefines its presence within professional exhibition environments.
치수 및 패키징: Exhibition booth size: approximately 15,000 mm x 15,000 mm x 6,000 mm (H).
Venue: Tokyo Big Sight, Japan.
Exhibited at HVAC&R Japan 2026, January 27-30, 2026.
The booth was planned as a large-scale walk-through configuration with uniform illumination to ensure consistent product visibility.
태그: Exhibition booth, Trade show design, Spatial design, Immersive environment, Urban metaphor, Professional exhibition, Brand experience, Infrastructure design, Air conditioning
생산 기술: The booth was realized through a high-density construction combining custom lighting units and handcrafted elements. A total of 212 custom LED light boxes in varied sizes expressed irregular urban light patterns. In contrast, 610 individually cut 3 mm plywood panels with a paper-mounted surface finish represented unlit building windows, forming the city’s background density. Production was divided between off-site fabrication and on-site assembly. Lighting and structure were designed as independent systems for flexibility within a temporary exhibition environment.
디자인 과제: The main challenge was determining whether a large-scale, immersive cityscape could function within a B2B-focused trade show. There was concern that the scale, density, and number of elements—particularly the 212 illuminated light boxes—might overwhelm visitors or distract from the products. Construction complexity, time constraints, and high labor costs also posed risks. The project moved forward by trusting the concept and committing to its spatial intensity. As a result, the booth achieved strong visitor engagement and became one of the most visited spaces at the exhibition.
연구: This project was conducted as a spatial experiment to examine whether immersive design could communicate the social role of air conditioning to a professional trade audience. The objective was to test whether an experiential urban environment could replace conventional product-focused displays. A walkable city was constructed, embedding mechanical systems within architectural volumes to enable discovery through movement. The results showed strong visitor engagement, repeated circulation, and increased product inquiries. The research demonstrates that immersive spatial strategy can shift perception, strengthen brand recognition, and generate tangible impact within professional exhibition environments.
영감: The project began with a fundamental question: why does air conditioning, despite being essential to contemporary life, remain largely unnoticed? Mechanical systems are intentionally designed to disappear so comfort can exist without awareness. As urban environments grow increasingly complex, air conditioning becomes ever more critical to daily life. This design challenges that invisibility and explores how spatial experience can reveal the hidden infrastructure supporting everyday environments.
프로젝트 기간: The project was developed from July 2025 to January 2026 and exhibited at HVAC&R JAPAN 2026, held from January 27 to January 30, 2026, at Tokyo Big Sight in Tokyo, Japan.
운영 흐름: Visitors enter the booth through a central pathway designed as an urban street and encounter the main air-conditioning product at the city’s center. As they move through the space, visitors naturally stop in front of the machines without signage. Products are discovered by chance within the urban environment. Many visitors complete a full circuit and return. Through immersion in Carrier’s blue city, perceptions of air conditioning shift from an unnoticed background system to an indispensable presence supporting everyday life.
특허: Copyrights belong to Kodai Fukuchi, 2026.
팀원: Designer: Kodai Fukuchi
Project Management: Daiki Handa
Product Management: Nozomi Kurumizawa
Production: Maki Furukawa
Production: Akira Miyajima
Production: Ryosuke Suzuki
Creative Direction: Kei Iwamitsu
Creative Direction: Sachiyo Nishida
이미지 출처: Image #1: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #2: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #3: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #4: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #5: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.