은 패키징 · 2026
Eco Guard 지속 가능한 패키징
by Wei Bai, Yongxin Wang and Rubo Chen
- A' Design Award 은상 2026 in 패키징
- CLIENT: Shenzhen Hello Tech Energy Co.,Ltd
- Estimated Number of Design Views: 16,411
- Verification code E1DA121CFE · Verify this award
Colors
About Eco Guard 지속 가능한 패키징
에코 가드(Eco Guard)는 환경적 메시지를 담은 지속 가능한 패키징 디자인이다. 그래픽은 번성하는 자연 서식지와 훼손된 자연 서식지의 시각적 대비를 보여주며, 환경에 미치는 영향을 보다 쉽게 이해할 수 있도록 한다. 재활용이 가능한 골판지와 대두유 기반 잉크가 사용되었다. 표준 톰슨(다이컷) 및 접지 공정을 적용해 기존 생산 라인에서 추가 비용 없이 제작할 수 있다. 종이 소재의 인서트가 플라스틱 부품을 대체하며 내용물을 보호한다. 개봉 과정은 사용자를 짧은 시각적 스토리로 이끌어, 추가적인 자재 없이 교육적 요소를 더한다.
About the A' Design Award 은상
Eco Guard 지속 가능한 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Eco Guard 지속 가능한 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Eco Guard 지속 가능한 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- This sustainability-focused packaging integrates contrasting vitality crisis visuals of endangered habitats into structure and graphics, turning abstract carbon topics into an intuitive, emotional experience. Made with recyclable materials and eco-friendly inks, it conveys sustainability messages through zero-cost design, combining environmental education, brand value, and user interaction, while remaining practical, cost-efficient, and scalable for mass production.
- Dimensions & Packaging
- Dimensions: 329x234x277mm
Gross weight: 7KG - Tags
- Environmental protection, recycling, carbon reduction, interaction, sustainability, ecology, ecological protection
- Production Technology
- The packaging is designed for efficient mass production using recyclable corrugated paper and eco friendly soy based inks. The structure follows standard die-cut and folding processes, so it fits existing production lines without extra cost. Print areas are used to add sustainability messages without adding materials. Paper-based inserts reduce plastic and keep good protection, making the solution practical and scalable.
- Design Challenge
- A key challenge was balancing emotional storytelling with real production limits. We needed strong environmental visuals without increasing cost or material use. Internally, the team aligned brand history with a more educational role. Externally, we considered mass-production feasibility, supply chain limits, and varying sustainability standards. The solution came from using graphics and structure, not extra materials, to deliver impact.
- Research
- Applied design research aimed to explore how packaging can raise environmental awareness. Methods included market review, user interviews, and prototype testing, with data gathered through surveys and observation. Participants were everyday consumers. Results showed story-driven visuals improved recall and emotional response. Insights informed a low cost, scalable solution influencing greener purchasing, brand communication, and sustainable design practice.
- Inspiration
- This project was inspired by the visible gap between growing environmental awareness and real everyday action. Seeing how packaging is often discarded yet reaches millions of users, we saw an opportunity to turn it into a storytelling medium. The contrast between thriving and damaged habitats came from observing climate impacts on wildlife, motivating a design that quietly educates while delivering a meaningful unboxing experience.
- Project Duration
- The project will begin in the United States in January 2026, with sales going worldwide.
- Operation Flow
- Users interact with the design through a guided unboxing journey. As the box opens, they see a visual story showing nature before and after environmental impact, prompting reflection. The experience feels simple yet meaningful, turning a routine unboxing into a moment of awareness, which helps the message stay in users’ minds longer.
