Songfengruo Ancient Tree 홍차 패키지 디자인 by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2026
Songfengruo Ancient Tree 홍차 패키지 디자인
Client: Songfengruo
A' Design Award 동상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Songfengruo Ancient Tree 홍차 패키지 디자인
'송풍약 고수차(Songfengruo Ancient Tree)'는 프리미엄 홍차를 위해 디자인된 선물 상자이다. 외함은 240mm×60mm×240mm 크기이며, 각각 65mm×40mm×150mm 규격의 작은 서랍 세 개를 담고 있다. 브랜드를 위해 솔잎 심벌을 개발하고 이를 타일 형태의 반복 패턴으로 서랍면에 적용했다. 무색 엠보싱 인쇄는 평면적인 종이에 깊이감을 더한다. 가지런히 배열된 서랍들은 중국의 병풍을 연상시킨다. 짙은 갈색 톤과 찻잎 섬유의 질감이 살아 있는 종이는 자연, 건강, 품질을 추구하는 브랜드의 지향점을 표현한다.
The Recognition
About the A' Design Award 동상
Songfengruo Ancient Tree 홍차 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Songfengruo Ancient Tree 홍차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Songfengruo Ancient Tree 홍차 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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