Adw Works Exhibition 이벤트 브랜딩 by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2026
Adw Works Exhibition 이벤트 브랜딩
Client: Asia Design Week (ADW)
A' Design Award 동상 Winner in 그래픽 Category
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The Design
About Adw Works Exhibition 이벤트 브랜딩
Adw Works Exhibition은 중국 슝안에서 열린 허베이 국제 산업디자인 위크의 특별 섹션인 아시아 디자인 위크를 위해 제작된 이벤트 브랜딩 프로그램이다. 아이덴티티는 컬러 블록, 타이포그래피, 그래픽 오버레이를 겹겹이 쌓아 문화적 다양성을 상징하는 고채도의 보색 면을 구성하며, 전이적 그러데이션 영역은 통합을 암시한다. 기하학적 구성은 이성적 구조와 감성적 표현 사이의 균형을 이룬다. 적용 범위에는 3×5미터 배너, 70×100센티미터 포스터, 여러 종류의 작업 출입증이 포함된다.
The Recognition
About the A' Design Award 동상
Adw Works Exhibition 이벤트 브랜딩, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Adw Works Exhibition 이벤트 브랜딩, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Adw Works Exhibition 이벤트 브랜딩, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
- Dimensions & Packaging
- The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
- Tags
- Visual Design, Event Design, Material Design, Poster Design
- Production Technology
- The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
- Design Challenge
- The biggest challenge of this project is printing-related issues.
- Research
- In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
- Inspiration
- This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
- Project Duration
- The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
- Operation Flow
- This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
- Team Members
- Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo
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