Massaya 와인 패키지 by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2014

Massaya 와인 패키지

by BRANDiT.

Client: BRANDiT.

A' Design Award 철상 Winner in 패키징 Category

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Colors

The Design

About Massaya 와인 패키지

마사야(Massaya)는 와인 두 병을 담을 수 있도록 디자인된 장식용 패키지입니다. 대부분의 와인 패키지는 수직 진열을 전제로 제작되어 병을 꺼내고 나면 그대로 버려집니다. 마사야는 재사용이 가능한 대안을 제시합니다. 와인은 눕혀서 보관하는 것이 가장 좋기 때문에 패키지는 수평 형태로 제작되었으며, 그 모습은 빈티지 서적을 연상시킵니다. 두 병의 형태에 맞춰 재단된 내부 다이컷 구조가 병을 안전하게 고정합니다. 잠금 방식은 두 개의 측면 플랩과 두 개의 작은 플랩을 활용하므로 별도의 스티커가 필요하지 않습니다. 이 상자는 다시 채워 사용하거나 선반 위의 장식 오브제로 활용할 수 있습니다.

The Recognition

About the A' Design Award 철상

Massaya 와인 패키지, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Massaya 와인 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Massaya 와인 패키지, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian