Cedea - Dolomites' Luxury Mineral Water 유리병에 담긴 생수 by Nick Pitscheider and Sharon Hassan is a highly esteemed winner of the very prestigious 2019 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2019
Cedea - Dolomites' Luxury Mineral Water 유리병에 담긴 생수
by Nick Pitscheider and Sharon Hassan
Client: Nick Pitscheider
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Cedea - Dolomites' Luxury Mineral Water 유리병에 담긴 생수
Cedea 물 디자인은 Ladin Dolomites와 자연광 현상 Enrosadira에 대한 전설에서 영감을 받았습니다. 고유한 광물로 인해 발생하는 Dolomites는 일출과 일몰에 붉게 타오르는 색조로 빛나며 풍경에 마법의 분위기를 더해줍니다. "전설의 마법의 장미 정원을 닮음"으로 Cedea 포장은 바로 이 순간을 포착하는 것을 목표로 합니다. 그 결과 물의 눈부심과 플레어를 놀라운 효과로 만드는 유리병이 탄생했습니다. 병의 색상은 미네랄의 장미빛 붉은색과 하늘의 파란색으로 물든 백운석의 특별한 빛을 닮도록 의도되었습니다.
The Recognition
About the A' Design Award 은상
Cedea - Dolomites' Luxury Mineral Water 유리병에 담긴 생수, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Cedea - Dolomites' Luxury Mineral Water 유리병에 담긴 생수, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Cedea - Dolomites' Luxury Mineral Water 유리병에 담긴 생수, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
- Dimensions & Packaging
- Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm - Tags
- cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
- Production Technology
- Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
- Design Challenge
- The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
- Research
- Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
- Inspiration
- Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
- Project Duration
- The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018. - Operation Flow
- Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
- Patents
- The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager. - Team Members
- Nick Pitscheider
Sharon Hassan - Image Credits
- All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).
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