Plants Trade 컨셉 북과 포스터 by Tsuyoshi Omori

Plants Trade 컨셉 북과 포스터 by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2019

Plants Trade 컨셉 북과 포스터

by Tsuyoshi Omori

Client: Plants Trade

A' Design Award 은상 Winner in 그래픽 Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plants Trade 컨셉 북과 포스터

PLANTS TRADE는 교육 자료보다는 인간과 자연 사이의 더 나은 관계를 구축하기 위해 개발 된 혁신적이고 예술적인 형태의 식물 표본 시리즈입니다. Plants Trade Concept Book은이 창의적인 제품에 대한 이해를 돕기 위해 준비되었습니다. 제품과 똑같은 크기로 디자인 된이 책은 자연 사진뿐만 아니라 자연의 지혜에서 영감을받은 독특한 그래픽을 특징으로합니다. 더 흥미롭게도 그래픽은 활자 인쇄로 조심스럽게 인쇄되어 모든 이미지가 천연 식물처럼 색상이나 질감이 다양합니다.

The Recognition

About the A' Design Award 은상

Plants Trade 컨셉 북과 포스터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Plants Trade 컨셉 북과 포스터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Plants Trade 컨셉 북과 포스터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.