The Big Book of Bullshit 책 by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인쇄 및 출판 미디어 디자인 Competition Category.
은인쇄· 2020
The Big Book of Bullshit 책
Client: Lisa Winstanley
A' Design Award 은상 Winner in 인쇄 Category
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- Verified Award Winner
- Verify Award Status for #87320
The Design
About The Big Book of Bullshit 책
The Big Book of Bullshit 출판물은 진실, 신뢰, 거짓에 대한 그래픽 탐구이며 시각적으로 병치된 3개의 장으로 나뉩니다. 진실: 속임수의 심리학에 대한 삽화가 있는 에세이. 신뢰: 신뢰 개념에 대한 시각적 조사 및 The Lies: 헛소리의 삽화 갤러리, 모두 속임수에 대한 익명의 고백에서 파생되었습니다. 이 책의 시각적 레이아웃은 얀 치홀트(Jan Tschichold)의 "Van de Graaf canon"에서 영감을 얻었는데, 이는 책 디자인에서 페이지를 즐거운 비율로 나누는 데 사용됩니다.
The Recognition
About the A' Design Award 은상
The Big Book of Bullshit 책, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. The Big Book of Bullshit 책, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. The Big Book of Bullshit 책, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception - Dimensions & Packaging
- 235mm x 285mm finished size
198 pages - Tags
- Book Design, Layout, Typography, Illustration, editorial
- Production Technology
- Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
- Design Challenge
- There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit! - Research
- Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.
The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.
Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars. - Inspiration
- Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
- Project Duration
- project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
- Operation Flow
- This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit
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