Light - Discovering Umbria 인쇄용 책 by Paul Robb

Light - Discovering Umbria 인쇄용 책 by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 인쇄 및 출판 미디어 디자인 Competition Category.

동인쇄· 2020

Light - Discovering Umbria 인쇄용 책

by Paul Robb

Client: Salt & Pepper

A' Design Award 동상 Winner in 인쇄 Category

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Verified Award Winner

Verify Award Status for #88176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Light - Discovering Umbria 인쇄용 책

2016 년의 엄청난 지진 이후 이탈리아의 움 브리아 지역은 통신 위치를 변경해야했습니다. 이 카탈로그는 영토의 알려지지 않은 지역의 문화적 풍요를 보여주는 여행입니다. 각 섹션 색인 페이지는 해당 스토리 텔링을 전달하는 데 중점을두고 설계되었습니다. 주로 빛과 보이지 않는 문화의 사진 여행이지만 카탈로그의 텍스트 부분은 시각적 스토리의 균형을 맞추기 위해 처리되었습니다.

The Recognition

About the A' Design Award 동상

Light - Discovering Umbria 인쇄용 책, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Light - Discovering Umbria 인쇄용 책, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Light - Discovering Umbria 인쇄용 책, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli