Texts From Graphics 서적 by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 인쇄 및 출판 미디어 디자인 Competition Category.

철인쇄· 2020

Texts From Graphics 서적

by Reset Co.

Client: Reset Co.

A' Design Award 철상 Winner in 인쇄 Category

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The Design

About Texts From Graphics 서적

『Texts From Graphics(그래픽으로부터의 텍스트)』는 멕시코의 한 대학 그래픽 디자인 과정 교수진이 집필한 에세이 모음집이다. 각 에세이는 디자인에 대한 생각과 문제의식을 담고 있다. 텍스트에서 다루는 복잡한 개념을 간결하게 전달하기 위해 아이코노그래피 체계를 개발했으며, 아이콘 세트는 챕터마다 달라진다. 위계 구조, 서체 선정 및 구성은 핵심 메시지를 부각하는 동시에 가벼운 읽기를 돕는다. 이 책은 본드지에 흑백으로 인쇄되었고, 대수별 실 제본 방식으로 묶은 뒤 바니시 후가공을 적용한 하드커버로 제작되어, 생산 비용을 낮추면서도 내구성을 확보했다.

The Recognition

About the A' Design Award 철상

Texts From Graphics 서적, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Texts From Graphics 서적, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Texts From Graphics 서적, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018