Greyder V 슈박스 패키지 by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2020

Greyder V 슈박스 패키지

by Musa Celik

Client: Greyder

A' Design Award 금상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V 슈박스 패키지

Greyder V는 비닐봉투 없이 신발을 운반하고 보관할 수 있도록 디자인된 신발 상자이다. 일체형 손잡이가 적용되어 구매 후 손으로 들고 갈 수 있다. 두 개의 수납 공간이 신발을 V자 형태로 잡아주어 개봉이 간편하다. V자 형태는 한쪽 발이 다른 쪽 발을 지나치는 걷기의 움직임에서 영감을 얻었다. 상자는 그라인딩 기법을 활용한 판지로 제작되었으며, 소재는 재활용 및 생분해가 가능하다. 컴팩트한 수직형 구조 덕분에 사무실에 여분의 신발을 보관하는 용도로도 활용할 수 있다.

The Recognition

About the A' Design Award 금상

Greyder V 슈박스 패키지, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Greyder V 슈박스 패키지, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Greyder V 슈박스 패키지, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019